I have an assignment due tonight (SHADDUP! Her assignments are usually due later in the week -- she slipped this one in. I was going in to do my assignment earlier today and noticed that it's due tonight. Bah.)
Now, I have to write 300-400 words (no big, I can do that no problem) I'm just having a problem getting started.
The instructions are after watching the videos is to choose an advertisement (it can be anything, TV, print, etc) and analyze it through a "gender relations lens".
I swear I'm not asking anyone to write it, I just need a start..... I don't know what ad to use (I can't think of anything)... I'm stuck because I'm under the gun.
"Not gonna lie; I kind of keep expecting you to post one day that you threw down on someone who clearly had no idea that today was NOT THEIR DAY." ~dontcallmeshirley
Are you talking about the Hardees ad with Padma Lakshmi? That was in the first video I watched this morning. I don't know that she's looking for something positive, but it might work.
"Not gonna lie; I kind of keep expecting you to post one day that you threw down on someone who clearly had no idea that today was NOT THEIR DAY." ~dontcallmeshirley
Post by dawnzersong on Oct 29, 2014 20:04:42 GMT -5
I just saw a Carl's Jr. ad last night that was pretty revolting. It managed to make the act of eating a burger all about fellatio. I couldn't believe it aired on prime time television.
Also, a question I would have asked if I had time -- I don't know what she means by "analyzing it through a gender relations lens". Like -- tell her why it's sexist?
Bah. I can't stand when I'm under the gun like this.
"Not gonna lie; I kind of keep expecting you to post one day that you threw down on someone who clearly had no idea that today was NOT THEIR DAY." ~dontcallmeshirley
Also, a question I would have asked if I had time -- I don't know what she means by "analyzing it through a gender relations lens". Like -- tell her why it's sexist?
Bah. I can't stand when I'm under the gun like this.
Yeah, I think that's the gist of it- try to identify some prevailing ideas about gender and talk about how the specific elements of the ad- imagery, music, language, etc. capitalize on or perpetuate those ideas.
There's a category on the Shakesville blog called "assvertising" that deconstructs crappy ads and talks about why they're problematic, if you need some examples or material to get started.
"Not gonna lie; I kind of keep expecting you to post one day that you threw down on someone who clearly had no idea that today was NOT THEIR DAY." ~dontcallmeshirley
I think I'm going to go with this one. Even though it's really pretty fucking obvious. I might lose my dinner. Watch at your own risk. You've been warned. I'm not even sure this one went to air -- or at least for long.
"Not gonna lie; I kind of keep expecting you to post one day that you threw down on someone who clearly had no idea that today was NOT THEIR DAY." ~dontcallmeshirley
I assumed by analyzing through a gender relations lense, it could be a positive commercial and not rely on gender stereotypes OR a negative one like most.
"Not gonna lie; I kind of keep expecting you to post one day that you threw down on someone who clearly had no idea that today was NOT THEIR DAY." ~dontcallmeshirley
"Not gonna lie; I kind of keep expecting you to post one day that you threw down on someone who clearly had no idea that today was NOT THEIR DAY." ~dontcallmeshirley
"Not gonna lie; I kind of keep expecting you to post one day that you threw down on someone who clearly had no idea that today was NOT THEIR DAY." ~dontcallmeshirley
"Not gonna lie; I kind of keep expecting you to post one day that you threw down on someone who clearly had no idea that today was NOT THEIR DAY." ~dontcallmeshirley
Post by dawnzersong on Oct 29, 2014 20:27:03 GMT -5
WTF at the Carl's Jr. ad you posted! That company really is the worst. I thought hot dogs were for eating, but apparently they're just for licking purposes. It's a truly fucked up world we live in.
Post by ChillyMcFreeze on Oct 29, 2014 20:27:44 GMT -5
You can bet everyone in the class will do a negative one, so I bet you get brownie points for going positive. Even better if you do a comparison like momi suggested. Your ingenuity will make up for your procrastination.
The Always "Like a girl" ad is pretty empowering, too.
If you want to analyze real gender stereotypes, laundry commercials (clorox) and any kind of snack food geared towards kids (Jif, Kraft Mac and Cheese) are full of assumptions about the work of SAHMs.
And seriously..LEAVE IT TO YOU BITCHES to make me work harder and not let me take the obvious easy way.
I do like going this way, though. I have a feeling no one else will.
Ha! Hopefully writing about a more positive ad won't leave you feeling stabby after you finish the assignment. And I really don't think it will be much harder than knocking down a crappy ad- one of the things that makes the Mo'ne ad so great is that it's good on its own, but also good when compared to how women or girls are usually portrayed in the media. I think there's a lot to say in terms of subverting tired advertising tropes, catering to an audience broader than straight dudes, and showing teen-age girls that they have worth outside of their looks.
I think I'm going to go with this one. Even though it's really pretty fucking obvious. I might lose my dinner. Watch at your own risk. You've been warned. I'm not even sure this one went to air -- or at least for long.
Oh God. This is screaming for a write up using Goffman's Gender Displays in advertising.
ETA: Shit. I just read that you're going to go the positive ad route.
Does it have to be an actual advertisement? So Mo'ne's Sports Illustrated cover would be out, but an advertisement for a product would be in?
What about ads that reduce dads to bumbling buffoons that need mom to come in and "save the day"? I can't look up specific examples as I need to finish up dinner atm but I was thinking being able to analyze the sexism towards both genders would give you more to write about.
WTF at the Carl's Jr. ad you posted! That company really is the worst. I thought hot dogs were for eating, but apparently they're just for licking purposes. It's a truly fucked up world we live in.
And since when does "eat like a man" (tagline at the end) = lick it a bunch and roll it around in your mouth? Ugh, that was awful.
What about ads that reduce dads to bumbling buffoons that need mom to come in and "save the day"? I can't look up specific examples as I need to finish up dinner atm but I was thinking being able to analyze the sexism towards both genders would give you more to write about.
That's what I was thinking. Contrasting one of those ads with the Tide ad where it's the dad who does his little girl's laundry with no mom mentioned to save the day could be interesting.