I like TA. If I'm unsure, I search their message boards for the hotel name to see what people on the boards are saying since those are a discussion format like here.
I look at the most recent reviews. Then go read the worst most recent and if it's with in the past year I take it in to consideration like "THEY HAVE BEDBUGS!!!!", unless it's like "The breakfast was horrible!" I don't stay in a hotel for their breakfasts. And then I do the same with the best reviews...
User pictures are also very important to me.
Oh and if thousands of people have reviewed the hotel as 4 and up and there's only a handful of bad reviews, it's prolly a pretty good hotel. That many people can't be wrong.
Most of the complaints seem to be from when the hotel was under renovation. And a few complaints that the pool was small, which matters not at all.
For hotels -- yes, as long as there are a good number of reviews I find it very helpful and have had no disappointments. I trust the TA consensus over many of my friends' opinions
I've also found it extremely helpful for activities (walking tours etc.).
If you found a hotel in a foreign country that was a good combo of price, amenities, and locations and had lots of excellent reviews on TA, would you book it nonrefundable even though you didn't have a personal recommendation for it? Or would you go with a hotel recommended by someone you know, even if the reviews on Trip Advisor weren't as good as the other one?
Also, why I am I unable to make my own decisions in life?
OMG I'm doing the same thing. I have all the details I want for booking a trip to Iceland in September. But it's nonrefundable. Why can't I just pull the trigger?! What if ... What if .... What if ... What if September comes and I haven't booked the damn trip?!?!
I don't know where you live or your date plans, but WOW has some great fares for September right now. $99 one way from Baltimore!