What I read here is that black skin is dirty/bad and white skin is clean/good.
I am angry even typing that. I can't believe that they intentionally created something implying that.
But then the white woman becomes an Asian woman. I don't have a damn clue what message this ad was trying to convey, but it doesn't seem as simple as that.
Huh. The link posted doesn't show that. Now I'm confused (though the ad is awful either way)
Post by claudiajean on Oct 8, 2017 17:55:06 GMT -5
I can't help but wonder if it's intentional. They know there are tons of racists in this country who are stupid enough to buy extra Dove if they think this is a "liberal" boycott. I hope I'm wrong, but I'm cynical.
This is why representation matters in business. Executives need to be people of color. Board members need to be people of color.
I liked Luvvie's post on this:
Inspired by [name redacted] status on looking beyond boycotting. I don't do boycotts as much as I divest. Boycotting is hard because you're telling people to STOP doing something they are used to doing. A lot of times, people will yell BOYCOTT for a short period of time, but go right back to doing what it was, because it is a habit.
What makes most sense for ME is DIVESTING which is essentially the same thing put in a different word. Divest means do more of THIS thing, which will cause your money to go to more places you want it to go. I divest my monies by being intentional about spending with Black businesses, making sure I am hiring Black contractors, helping BLACK women into rooms they might not be given access to. I do that more than I am "boycotting" one brand, because in that process of me focusing on spending more dollars with Black folks, it will take away some money from places that don't serve me well.
I needed to see the full ad, because I just KNEW they put the Asian woman in a yellow shirt. Good lord! Whoever mentioned that companies need POC investors over in these decisions is spot.on.
Post by Beeps (WOT?*) on Oct 10, 2017 9:30:29 GMT -5
Comment from the black woman in the ad, as to what she thought the ad was about and how she felt about it. Not sure that I agree with her (and I eye-roll at the title) but it's her take on it.