I got a knock off one in a white elephant exchange this year and I'm excited purely for the novelty of it. But I also use a stainless steel tumbler for water at home all the time and need to fill it multiple times a day when I'm home. This saves me 30 seconds of time and effort!
“ Not often will a product with such a simple purpose resonate so much with consumers and attract such a loyal following. And even less likely is that product to come from a brand that’s over 100 years old.
Yet Stanley 1913’s Quencher has defied those odds.
The product has grown wildly popular with consumers in recent years with “Stanley Cup” — a water tumbler, not the trophy awarded to the winner of the National Hockey League championship — amassing about 20 million views on TikTok. The Quencher comes in various sizes, but the 40 oz and 30 oz styles are the most popular, priced between $35 and $50. The product boasts features like a handle; the ability to keep drinks hot for five to seven hours and cold for nine to 11 hours; and the fact that it fits inside of most car cup holders.
But the cup, which was introduced in 2016, only recently went viral. In fact, Stanley wasn’t prioritizing the product at all up until a few years ago.
So how was a 110-year-old company able to pivot to broaden its customer segment and become one of the most popular drinkware brands today?
It took a group of women who didn’t even work at the company — but saw the product’s potential — to make the Quencher a hit.”
I got a smaller version for Christmas— it’s a 20oz (the “kid size”) and has a metal top handle and a flip up straw. It’s pretty nice. Is it the best thing ever? No. It’s no better than the stable of insulated tumblers and water bottles that I already have. I do like the color and the large top handle makes it easier to carry than some others. I’d maybe like a slightly larger version, but the 20oz is so heavy when full, I’m not sure I’d want to carry around a 30oz.
Why are people obsessed with it? I think it’s being marketed as an accessory, and it’s trendy. In a few years it’ll be something else.
Post by morecoffeeplease on Dec 31, 2023 17:07:24 GMT -5
When they first became popular and everyone started talking about them, I thought they were talking about the hockey trophy before I’d snap out of it and realize the water cup.
I got a smaller version for Christmas— it’s a 20oz (the “kid size”) and has a metal top handle and a flip up straw. It’s pretty nice. Is it the best thing ever? No. It’s no better than the stable of insulated tumblers and water bottles that I already have. I do like the color and the large top handle makes it easier to carry than some others. I’d maybe like a slightly larger version, but the 20oz is so heavy when full, I’m not sure I’d want to carry around a 30oz.
Why are people obsessed with it? I think it’s being marketed as an accessory, and it’s trendy. In a few years it’ll be something else.
Post by Patsy Baloney on Dec 31, 2023 17:15:53 GMT -5
In the circle I run in, it seems like an easy way for tweens and young teens to flex their “in” status, particularly middle and upper class dance and gymnastics kids.
My niece got a 40oz Stanley for Christmas and has spent the last week dumping water everywhere from it.
In the circle I run in, it seems like an easy way for tweens and young teens to flex their “in” status, particularly middle and upper class dance and gymnastics kids.
My niece got a 40oz Stanley for Christmas and has spent the last week dumping water everywhere from it.
I work with college kids, and a few of my students have started carrying them. I can’t help but think it makes them look like middle-aged moms, and I’m surprised that young women would aim for that kind of aesthetic.
In the circle I run in, it seems like an easy way for tweens and young teens to flex their “in” status, particularly middle and upper class dance and gymnastics kids.
My niece got a 40oz Stanley for Christmas and has spent the last week dumping water everywhere from it.
I work with college kids, and a few of my students have started carrying them. I can’t help but think it makes them look like middle-aged moms, and I’m surprised that young women would aim for that kind of aesthetic.
They're a must-have accessory for a very specific type of popular or aspiring-popular high school girl in the school where I work. Interestingly, Stanley cups are the only type of water bottle we never find accidentally left behind in the library after lunch.
Am I the only one who hates water bottles/tumblers with side handles? I feel like it makes them awkward to stuff in the cabinet or the dishwasher. Also, I don't know anything about these, if they are hand-wash only then I'm definitely not interested.
Post by maudefindlay on Dec 31, 2023 17:44:59 GMT -5
I was at Target 2 weeks ago and saw a line of people blocking the main walkway as they hovered around some teenage looking worker as she opened up a box. I had no idea what she was opening, but turned out to be Stanley Cups. These people didn't even seem to care the color. She literally was pulling them out and handing them to people. None ever reached the shelf.
I work with college kids, and a few of my students have started carrying them. I can’t help but think it makes them look like middle-aged moms, and I’m surprised that young women would aim for that kind of aesthetic.
They're a must-have accessory for a very specific type of popular or aspiring-popular high school girl in the school where I work. Interestingly, Stanley cups are the only type of water bottle we never find accidentally left behind in the library after lunch.
Almost every single girl at my school has one.
Although someone left one in my room for a month, so I finally took it home. We’ve never used it though.
My boss got me a 20 oz for Christmas along with a yeti for my coffee. I really love it. It looks like my husband threw the straw out and I would like punch him in the face. So, I get the love!
In the circle I run in, it seems like an easy way for tweens and young teens to flex their “in” status, particularly middle and upper class dance and gymnastics kids.
My niece got a 40oz Stanley for Christmas and has spent the last week dumping water everywhere from it.
Yes exactly. According to DD “all the popular preppy girls are obsessed with Stanley”. She is neither popular nor preppy (and it breaks my 80s/90s brain that lululemon is considered preppy) and finds the obsession super annoying. I see it. The junior high girls really seem to have several and match it to their outfits. At least they are well hydrated? I don’t know. My mom would have laughed in my face at a $45 water bottle let alone multiple!
Am I the only one who hates water bottles/tumblers with side handles? I feel like it makes them awkward to stuff in the cabinet or the dishwasher. Also, I don't know anything about these, if they are hand-wash only then I'm definitely not interested.
Not just you. I don't want a built in handle or a straw. I put a silicone sleeve on my Yeti with a soft handle (it really just hugs my hand so I can't drop it).
I also don't care for water bottles that require a straw. Straws are so hard to keep clean!
I have one and love it but it’s not a water bottle and doesn’t function as such. It’s a cup. I’ve seen people complain that it’s a terrible water bottle, and that’s because it’s not really intended to be used as a water bottle. Same concept if you use a tumbler at home and a water bottle on the go.
I only drink water and I drink a ton of it so I appreciate not having to refill it so frequently. I do take it in the car but I don’t carry it around with me.
When we’re going on an outing I take an actual water bottle.
I have seen people on Instagram that have one in every color which seems excessive. I have never felt it necessary to have more than one.
Am I the only one who hates water bottles/tumblers with side handles? I feel like it makes them awkward to stuff in the cabinet or the dishwasher. Also, I don't know anything about these, if they are hand-wash only then I'm definitely not interested.
A handle is a must for me. It’s easier for me to grab a handle due to disability in my hands. The handle is so big I can hook one hand through and then balance with my other hand. Much easier than cups without a handle
Am I the only one who hates water bottles/tumblers with side handles? I feel like it makes them awkward to stuff in the cabinet or the dishwasher. Also, I don't know anything about these, if they are hand-wash only then I'm definitely not interested.
A handle is a must for me. It’s easier for me to grab a handle due to disability in my hands. The handle is so big I can hook one hand through and then balance with my other hand. Much easier than cups without a handle
That makes sense. I've had a few surgeries on my dominate hand's wrist, and I definitely chose to use some of my tumblers over others during my recovery because they were easier to grab with my non-dominant hand.
In the circle I run in, it seems like an easy way for tweens and young teens to flex their “in” status, particularly middle and upper class dance and gymnastics kids.
My niece got a 40oz Stanley for Christmas and has spent the last week dumping water everywhere from it.
Yes exactly. According to DD “all the popular preppy girls are obsessed with Stanley”. She is neither popular nor preppy (and it breaks my 80s/90s brain that lululemon is considered preppy) and finds the obsession super annoying. I see it. The junior high girls really seem to have several and match it to their outfits. At least they are well hydrated? I don’t know. My mom would have laughed in my face at a $45 water bottle let alone multiple!
Regina George’s cup of choice is the best way I can describe it.
Honestly, I don’t mind paying for a quality water bottle, but my kid is non-fussy and prefers something she can throw into the side pocket of her backpack or hook with her fingers on the top, so I we’ve avoided the mean girl cups.
In the circle I run in, it seems like an easy way for tweens and young teens to flex their “in” status, particularly middle and upper class dance and gymnastics kids.
My niece got a 40oz Stanley for Christmas and has spent the last week dumping water everywhere from it.
This is a favorite activity of the middle school girls in my class as well.
They are so heavy. I don't have a Stanley, I do have a Yeti equivalent. There were a ton of green ones sitting on a shelf at Target on Christmas Eve. Curious what this exclusive color is.
When they first became popular and everyone started talking about them, I thought they were talking about the hockey trophy before I’d snap out of it and realize the water cup.
I opened up this thread thinking it was about the Stanley Cup Trophy. But my main water bottle is a clear Kraken Nalgene we got for free at one of the games.
I can understand the appeal of a good water bottle that keeps drinks cold or hot, but I don't understand the specific appeal of Stanleys. The looks so large and clumsy to carry. I have a few Yeti and HydroFlask bottles that serve different purposes, but the main highlight is that they are all completely sealed and are spill proof. I don't want to carry it around, I want to toss it in my work tote and be confident that my stuff won't get wet.
It's because of brilliant marketing. Stanley pays some of the highest fees to people to promote this specific brand. It is everywhere on social media and people want to fit in with the cool kids.
I got a smaller version for Christmas— it’s a 20oz (the “kid size”) and has a metal top handle and a flip up straw. It’s pretty nice. Is it the best thing ever? No. It’s no better than the stable of insulated tumblers and water bottles that I already have. I do like the color and the large top handle makes it easier to carry than some others. I’d maybe like a slightly larger version, but the 20oz is so heavy when full, I’m not sure I’d want to carry around a 30oz.
Why are people obsessed with it? I think it’s being marketed as an accessory, and it’s trendy. In a few years it’ll be something else.
You really can’t buy this level of marketing!
Oh yes you can! This all pretty much started because Stanley was paying influencers $5/pop via affiliate links.