Post by Ohhmm(bligo) on Sept 30, 2013 18:06:31 GMT -5
In May, 2012, the Company unveiled a complete overhaul of their popular "community forums." The site had already garnered criticism from member for its cross-posting of members' threads, personal blogs, and even pictures (including pictures of children) on both facebook and Pinterest giving the impression that the Company was more than willing to exploit the privacy of its relatively loyal member base in order to increase "hits" on its forum sites, presumably to drive up advertising revenue. Additionally causing tension between members and the site, was the pattern of haphazard censorship embraced by the Company. For example, the members of its Politics and Current Events board had resorted to typing "D!ck Cheney" to discuss the former Vice President because the word "Dick" in any form was completely censored - an irony not easily overlooked by those who frequented the board.
Many users were taken aback by the sudden nature of the unveiling and by the relative disorganization of the new format implementation, which included prior posts and entire threads being "lost" and an inability to access prior posts. Users additionally were put off by the even more restrictive atmosphere that the new format embraced. Specifically, users objected to the fact that they no longer had a way to delete their own threads, nor could they prevent someone from quoting them into perpetuity by deleting "child threads" - those functions had been removed. Members also disliked the decreased functionality of the website which included fewer threads displayed per page, fewer posts displayed per page within a thread, difficulty with formatting individual posts, and aesthetic problems that made the threads difficult to read and hard to navigate. Further, the new site appeared to have problems loading and, indeed, is currently ranked in the bottom 40% of website for speed.<ref>http://www.alexa.com/siteinfo/thenest.com</ref>
If there was any doubt in the minds of its users that the Company was placing the directives of its corporate advertisers above the requests of its users, the May 10, 2012, scolding of members by "Bump Kathleen" (an intermediary of sorts between the Company and its members) on the site's "Connect with Pampers" board put that to rest.<ref>http://community.thebump.com/cs/ks/forums/thread/65859175.aspx</ref> The "Connect with Pampers" board was initiated after an investigation revealed that Pampers diapers were causing chemical burns to some babies.<ref>http://www.msnbc.msn.com/id/36972785/ns/health-kids_and_parenting/from/ET</ref> The board saw a relatively low amount of traffic and served as a brief safe-haven for members during the May 2012 switchover to the new format. The nest began deleting threads on the board that they deemed not legitimately pampers-related and then offered the above referenced scolding of members "misuse" of the board. Many see this incident as the final catalyst for the development of an entirely new message board forum.
Following these disastrous changes, thousands of users defected en masse to a new website, pandce.proboards.com/index.cgi. Traffic on the nest plummeted by 50%. <ref>http://www.alexa.com/siteinfo/thenest.com</ref>. The former nest community remains largely intact on the new website. During the first three days of its existence, the new website boasted more than 11,000 unique users and over 27,000 posts. <ref>http://www.pandce.proboards.com/index.cgi#general</ref> The incident serves to underscore the complicated relationship between message boards, their members, and their desire for advertising revenue and suggests that, ultimately, social media websites must first keep their members happy in order to drive advertising revenue, not vice versa.
"You. You and your crazy life. You and your geographic anomaly. You and your drunken lesbianic ways and terrible navigational skills." - ProfArt and her holy baby
"You. You and your crazy life. You and your geographic anomaly. You and your drunken lesbianic ways and terrible navigational skills." - ProfArt and her holy baby
"You. You and your crazy life. You and your geographic anomaly. You and your drunken lesbianic ways and terrible navigational skills." - ProfArt and her holy baby