Hold Online advertising is the major revenue generator for this company -- accounting for 73% of the company's overall sales -- which means it needs to constantly invest money to keep its brands (TheKnot.com, TheNest.com, and WeddingChannel.com, just to name a few) fresh and relevant. Historically, it's done a great job at this, but a recent format switch in the online message boards may have gone overboard. Last week the company unveiled the new look in part of its online community at TheNest.com, and the site's daily page views have dropped more than 40% since then. Users jumped ship to create a new community filled with replicas of the old site's message boards. While it's likely that this will pan out similar to a Facebook format change and users will return, it's definitely something investors should be watching, as it could potentially have long-term effects if the company has tarnished its brand reputation at all.
Hold Online advertising is the major revenue generator for this company -- accounting for 73% of the company's overall sales -- which means it needs to constantly invest money to keep its brands (TheKnot.com, TheNest.com, and WeddingChannel.com, just to name a few) fresh and relevant. Historically, it's done a great job at this, but a recent format switch in the online message boards may have gone overboard. Last week the company unveiled the new look in part of its online community at TheNest.com, and the site's daily page views have dropped more than 40% since then. Users jumped ship to create a new community filled with replicas of the old site's message boards. While it's likely that this will pan out similar to a Facebook format change and users will return, it's definitely something investors should be watching, as it could potentially have long-term effects if the company has tarnished its brand reputation at all.
Their share price has dropped $.40 since last Weds. Am I reading this right that they have 26.5M shares, so losing $.40 per share is a loss of $10M+ in value?
Hold Online advertising is the major revenue generator for this company -- accounting for 73% of the company's overall sales -- which means it needs to constantly invest money to keep its brands (TheKnot.com, TheNest.com, and WeddingChannel.com, just to name a few) fresh and relevant. Historically, it's done a great job at this, but a recent format switch in the online message boards may have gone overboard. Last week the company unveiled the new look in part of its online community at TheNest.com, and the site's daily page views have dropped more than 40% since then. Users jumped ship to create a new community filled with replicas of the old site's message boards. While it's likely that this will pan out similar to a Facebook format change and users will return, it's definitely something investors should be watching, as it could potentially have long-term effects if the company has tarnished its brand reputation at all.
Their share price has dropped $.40 since last Weds. Am I reading this right that they have 26.5M shares, so losing $.40 per share is a loss of $10M+ in value?
Something like that. But the stock market overall hasn't exactly been thriving over the last few days.
Everything was down, not just XOXO. Check S&P index, the pattern is similar. However it I don't think it will be long before there is an impact on their stock given the news coverage and that it has been posted on yahoo finance message boards.
It's amazing the traffic change posted on alexa.com for thenest.com and the uptick in traffic for proboards.