Motley Fool covering the Nest-exodus

[y4m]

Hold
Online advertising is the major revenue generator for this company -- accounting for 73% of the company's overall sales -- which means it needs to constantly invest money to keep its brands (TheKnot.com, TheNest.com, and WeddingChannel.com, just to name a few) fresh and relevant. Historically, it's done a great job at this, but a recent format switch in the online message boards may have gone overboard.
Last week the company unveiled the new look in part of its online community at TheNest.com, and the site's daily page views have dropped more than 40% since then. Users jumped ship to create a new community filled with replicas of the old site's message boards.
While it's likely that this will pan out similar to a Facebook format change and users will return, it's definitely something investors should be watching, as it could potentially have long-term effects if the company has tarnished its brand reputation at all.

www.dailyfinance.com/2012/05/14/buy-sell-hold-xo-group/

[Deleted]

May 15, 2012 8:40:56 GMT -5 y4m said:

Hold
Online advertising is the major revenue generator for this company -- accounting for 73% of the company's overall sales -- which means it needs to constantly invest money to keep its brands (TheKnot.com, TheNest.com, and WeddingChannel.com, just to name a few) fresh and relevant. Historically, it's done a great job at this, but a recent format switch in the online message boards may have gone overboard.
Last week the company unveiled the new look in part of its online community at TheNest.com, and the site's daily page views have dropped more than 40% since then. Users jumped ship to create a new community filled with replicas of the old site's message boards.
While it's likely that this will pan out similar to a Facebook format change and users will return, it's definitely something investors should be watching, as it could potentially have long-term effects if the company has tarnished its brand reputation at all.

www.dailyfinance.com/2012/05/14/buy-sell-hold-xo-group/

Does this mean we now have a source for the wikipedia entry :-)

[mcgee]

Likely that users will return? Why should we?

[mcgee]

May 15, 2012 8:43:21 GMT -5 @septimus said:

May 15, 2012 8:40:56 GMT -5 y4m said:

www.dailyfinance.com/2012/05/14/buy-sell-hold-xo-group/

Does this mean we now have a source for the wikipedia entry :-)

Yes.

[y4m]

May 15, 2012 8:44:02 GMT -5 mcgee said:

Likely that users will return? Why should we?

Prove em wrong, kids.

The reason people went back to FB is that a critical mass stayed behind to draw them back.

Not the case here, is it?

[marie427]

WOW!!!!

I gotta say though, this doesn't strike me as similar to the FB changes at all. I don't recall reading that tons of people deleted their FB accounts or that traffic drastically decreased as a result of those changes. People bitched and moaned but they remained on FB. This is different.

[secretlyevil]

yo! we're famous! Well not really.

I really like this board but I like when new blood joins, mommy wars, etc. How are we going to maintain these fantastic elements over here? And after much thought, I think in this situation, I would go with the majority on whether to stay or go.

[IIOY]

May 15, 2012 8:45:00 GMT -5 y4m said:

May 15, 2012 8:44:02 GMT -5 mcgee said:

Likely that users will return? Why should we?

Prove em wrong, kids.

The reason people went back to FB is that a critical mass stayed behind to draw them back.

Not the case here, is it?

Is there even a viable substitute for Facebook? I always SMH at the idea of people ditching Facebook en masse because I don't understand where they would go. Chat boards, OTOH, are ubiquitous and, if you don't like what's out there, easily replicated by someone with even a cursory grasp of computers.

[GailGoldie]

love it.

sure- eventually they will get new people- as new brides will get married, join the nest, bump, etc.... BUT - i really don't see all of us oldies going back - i know I'm not.

[marie427]

May 15, 2012 8:48:25 GMT -5 IIOY said:

May 15, 2012 8:45:00 GMT -5 y4m said:

Prove em wrong, kids.

The reason people went back to FB is that a critical mass stayed behind to draw them back.

Not the case here, is it?

Is there even a viable substitute for Facebook? I always SMH at the idea of people ditching Facebook en masse because I don't understand where they would go. Chat boards, OTOH, are ubiquitous and, if you don't like what's out there, easily replicated by someone with even a cursory grasp of computers.

Google+ had some traction but it disappeared rather quickly. Twitter is not enough like FB to be considered a viable substitute (to me, at least), and MySpace has been dead and buried for years it seems. That's why I don't think the timeline changes on FB chased away that many people - where else were they going to go?

[whitewolf]

lmao, now they can use that to modify Wiki! The Wiki editor yesterday said they needed sources that weren't chatboards.

[secretlyevil]

I hope SBP saved her writing.

[heyjude]

Oh it's totally like Facebook changes. On opposite day!

[twotrue]

That's kinda awesome

[pixy0stix]

I wonder if they clued in *because* of the wiki edits. I'm surprised it only dropped 40%, though, since almost everyone is now here or other off boards.

[y4m]

According to Alexa, 44% of nest hits are to ideas.thenest.com vs. 37.6% to community.thenest.com. Viewed in that light, a 40% drop is virtually all of the community traffic.

I am excited for tomorrow morning when we'll have almost a full week of trend on these charts.

www.alexa.com/siteinfo/thenest.com#

[ttt]

That is awesome. I wonder if the author of that article is on the Nest or how she found out about it.

[pixy0stix]

Is the wiki article locked for edits?

[pinkeggs]

Huh. I continue to be somewhat amazed at what an enormous clusterfuck this turned into.

*settles deeply into proboard comfy chair

[Deleted]

Time per veiw is way down too... 55%. from over 5 minutes to 1.46 minutes

[secretlyevil]

May 15, 2012 10:04:40 GMT -5 pinkeggs said:

Huh. I continue to be somewhat amazed at what an enormous clusterfuck this turned into.

*settles deeply into proboard comfy chair

The book club board seems to be the only "main" board to really hold out and plant their feet and say we're staying! This theory is based solely on my unscientific board surfing.

[ESF]

I agree that it seems foolish to think there's going to be a mass exodus back. I imagine what will happen is that they'll just have to start from scratch again. They'll probably have some half-assed fix of the boards, and they'll have to consolidate many of them to deal with the smaller user numbers. Slowly over time, the boards may repopulate with fresh blood.

[KB]

May 15, 2012 10:05:11 GMT -5 @septimus said:

Time per veiw is way down too... 55%. from over 5 minutes to 1.46 minutes

The amount of time it takes someone to find the link here I'm sure.

[heyjude]

I keep thinking this is so unprecedented in Internet history but then when you look at it in light of MySpace, it's really not. Internet companies have to try harder than other companies to keep their customers because the nature of the Internet makes it so simple to find greener pastures. It's not just this one incident that drove people away. It's years and years of pretty much being ignored by the nest. They wanted to be Cosmo of the Internet and forgot that that requires fostering of the people.

[basilosaurus]

I keep asking, what reason would we have to go back? Rolling back the boards to their previously barely functioning level? Getting more dumbass bump drug testing for welfare bait?

They're offering nothing.

[pixy0stix]

Constant supply of new blood? Sense of home?

[laurenpetro]

maybe it's only 40% because TB hasn't changed over yet?

[basilosaurus]

What about the nest provides a sense of home that any other board wouldn't? The articles I've never read? The constant reminders to have a baby?

[chichimi]

Ill only go back if they pay for our board GTG

[meshaliuknits]

May 15, 2012 11:59:29 GMT -5 @chichimi said:

Ill only go back if they pay for our board GTG

In Hawaii.