I have NO clue as I never even heard of Ulta until the Knot but I've been super jealous when you gals would all talk about the greatness so I am VERY excited to check it out.
Of course, I'm a Sephora addict so might be hard to beat as they know me there and treat me like a VIP. Or is that a VIB???
Youre lucky! We just got a Sephora in JC Penney, and between both there and Ulta I swear I know more about makeup than the people working there do. But I live in a pretty rural area.