fat kid nike ad

[IIOY]

I saw it last night for the first time and really liked it.

ETA: To clarify - I'm not a fan of the "we're all extraordinary!" stuff because that's too trophies-for-everyone for my taste. However, I loved the message behind the ad - get up, get moving, you can do it, and you don't need to have an Olympic-level body to do so.

[StrawberryBlondie]

Loved it.

I'm really liking the new Nike "find your greatness" ads, generally.

[meg]

I like it, but I'm a sucker for nike ads in general. Well, the running type ones at least. Some awesome female-runner ones too (including ones from "what women want" lol)

[IIOY]

I'm not familiar with this website, but I googled and got this.

www.sodahead.com/living/nikes-find-your-greatness-ad-awful-or-amazing/question-2855975/?postId=90677711&page=2

[mrsbro]

Aug 6, 2012 18:17:55 GMT -5 IIOY said:

I saw it last night for the first time and really liked it.

ETA: To clarify - I'm not a fan of the "we're all extraordinary!" stuff because that's too trophies-for-everyone for my taste. However, I loved the message behind the ad - get up, get moving, you can do it, and you don't need to have an Olympic-level body to do so.

I feel the same way. The 'you can do it' gets me every time. I feel like cheering him on when I see that commercial.

[darnkatz]

Aug 6, 2012 18:17:55 GMT -5 IIOY said:

I saw it last night for the first time and really liked it.

ETA: To clarify - I'm not a fan of the "we're all extraordinary!" stuff because that's too trophies-for-everyone for my taste. However, I loved the message behind the ad - get up, get moving, you can do it, and you don't need to have an Olympic-level body to do so.

This is pretty much how I feel, word for word. I do feel bad that this kid is already getting shit from losers on the internet.

[epphd]

I have mixed feelings about it, tending toward the positive. On the one hand, I have a knee jerk aversion to the idea of "hey, look at this fat kid running!", but on the other hand - putting on some shoes and hitting the road is one very real, very tenable way to start addressing our nationwide piss-poor relationship with activity. And I do really appreciate the notion that what the commercial shows is no less or more valuable, no less or more impressive, no less or more meritorious than it would be if you cut out that kid and replaced him with a more conventional "athlete."

I actually think a suite of ads could be really powerful - show someone elderly walking (or running!), a middle aged woman, a middle aged man, a person with a disability, a person pushing a stroller, a person in a city... etc. Make activity (in this case running) a unifying feature.

[thejackpot]

I like it. Made me feel like they were being rather inclusive and motivational. Good job Nike!

[dylanite]

Aug 6, 2012 18:39:57 GMT -5 epphd said:

I actually think a suite of ads could be really powerful - show someone elderly walking (or running!), a middle aged woman, a middle aged man, a person with a disability, a person pushing a stroller, a person in a city...

... a skinny person eating, a conservative petting a puppy, a liberal shooting a conservative, a Muslim dancing to Wham!, a Christian having sex doggy style, a woman driving safe, a man listening to a woman, a Jewish person donating to anything, a black person whipping a white person, a Mexican without a poncho...

Ya I can get behind that!

[polarbearfans]

The kid was on the local news a few days back. Both the kid and the mom liked the message Nike was trying to present and how doing this was a challenge and inspires him .

[copzgirl1171]

That kid is local to us, and the rumor is that Nike has offered to follow him and encourage him in whatever manner he needs or wants if he so desires.

[statlerwaldorf]

I like it. Random, but I used to live in London, Ohio where the kid is from. I was morbidly obese as a child and it felt like I could never be like the athletes you would see on commercials and was very uncomfortable with myself. I lost a lot of the weight before high school, but it was in an unhealthy way. I gained a lot of it back in college. It wasn't until I was in my 20s that I really started exercising. It was hard. I am certainly nowhere on par with professional athletes, but I feel strong and healthy. I never realized that I could feel that strength and pride.

The kid reminds me of a kid I went to school with. He had a very similar body in middle school. I remember some kids making fun of his pant size when they used to put them on the outside of their jeans. He took up running and lost a lot of weight. He has been able to keep it off and still runs regularly.

[copzgirl1171]

SW you would definitely know where I live. Weird.

[stephiehun]

I liked the ad. I was just listening, but looked up and smiled when I saw the kid running.

There are a lot of commercials for workout equipment and clothes that make it seem like you have to be in good shape before you start. It's nice to see commercials that show the real "before".

If Nike wants to sponsor me, they can show my fat ass trying to run wherever they like.

[ESF]

I like it.

I feel like they are selling the process of losing weight and getting fit, not just the end result. But they manage to do it while still using a more inspirational, visionary message. It's a great ad.

[dylanite]

Aug 6, 2012 19:55:56 GMT -5 @majorwife said:

Aug 6, 2012 18:53:05 GMT -5 dylanite said:

... a skinny person eating, a conservative petting a puppy, a liberal shooting a conservative, a Muslim dancing to Wham!, a Christian having sex doggy style, a woman driving safe, a man listening to a woman, a Jewish person donating to anything, a black person whipping a white person, a Mexican without a poncho...

Ya I can get behind that!

fuck everything. This is the best post

Don't encourage me!

[emmybean]

Discriminatory against fit people.

[gpw]

Aug 6, 2012 19:40:29 GMT -5 ESF said:

I like it.

I feel like they are selling the process of losing weight and getting fit, not just the end result. But they manage to do it while still using a more inspirational, visionary message. It's a great ad.

:Y:

and :Y: to what bunny said, too.

[joenali]

I wanted there to be more controversy in this post!

[statlerwaldorf]

I might just have low standards. I'm used to only seeing fat kids on posters looking very sad and fat like.

[statlerwaldorf]

Aug 6, 2012 19:24:08 GMT -5 @copzgirl1171 said:

SW you would definitely know where I live. Weird.

I've been all over central Ohio. I lived in Columbus for a couple years during college and hated it. I'm all about the small towns outside of 270.

[livinitup]

Love it. I'm training for a 5K and am pretty certain he can out-run me. That's the whole idea.