Its only in 6 theaters in the country (TX, IL, OH, FL and 2 in CA), but its such a cute way to let the kids see some of the Disney classics. Its $5/day and you can see all the movies that day if you want.
I took both girls to see Jungle Book this morning and then DH took DD1 back to see Little Mermaid tonight and just reused our tickets from this morning. We bought a large popcorn this morning that comes with a refill and they used the refill tonight.
DD1 is most excited for Princess week in September.
If you are by one of the theaters, its definitely worth it!