While I don't think it's excellent, a lot of people pay to look like that. Like an anything's better than I look now. I personally get really jazzed when my teeth are whitened and lines are removed.
The freckles are removed because they're ugly, obviously.
I kid. I think they're removed because the whole face is given a coat of airbrush. It's one fell swoop. I watched the video and you upload a picture, adjust some points for eyes/mouth/face, and click when you're ready and it makes automatic adjustments based on what's considered beautiful (to the peeps that created it, obviously).
Sometimes I'll airbrush out a pimple, but holy God. These people are, like, changing the shape of peoples' faces and noses and stuff. Some of them don't even look like themselves!
This! They are recreating false memories in a sense. I can't imagine having these completely airbrushed/ touched up pics of myself an dhave people look at them 10/20/30 years from now and think "Wow- she looked great back then. What happened?".
The freckles ones are bumming me out too. I have freckles just like the ones in the pic linked above and it never occurred to me that they should be seen as a flaw. My DD has the same freckles and I love them..I can't imagine her without them.