Top TV Shows for Reaching Key Voters

[charminglife]

I got this from a friend and thought it was interesting. Do you watch the shows you're supposed to based on your voter segment? I don't!

Top TV Shows for Reaching Key Voters
Posted by John Fetto under Consumer Insights, Featured

The Republican and Democratic parties are gathering in the coming days to officially launch the Presidential campaigns of Mitt Romney and Barack Obama. In doing so, the candidates, the parties and their support groups will unleash unprecedented amounts of cash in an effort to influence American voters through advertising, much of it on TV. As such, Experian Simmons has released a new list of the top 20 television programs for reaching party loyals as well as three key swing voter segments.

The segments come from the PoliticalPersonas consumer segmentation system, which classifies U.S. adults into one of 10 unique segments based on the individual’s political outlook and party ID as well as their attitudes and opinions towards key topics.





The segments we will focus on in this post include the Super Democrats and Ultra Conservatives segments, which represent the most party loyal voters for Democrats and Republicans, respectively. We will also profile the TV preferences of three important swing voter segments during this election cycle, including: Mild Republicans, On the Fence Liberals and Green Traditionalists. For more information about the PoliticalPersonas segments, download the PoliticalPersonas Report.

The shows in each list include those cable and broadcast TV shows with the highest concentration of viewers from each segment. For example, The Daily Show with Jon Stewart on Comedy Central has the highest concentration of Super Democrats of any non-news cable or broadcast show on TV. Likewise, Rules of Engagement on CBS has the highest concentration of Mild Republicans. Candidates, political organizations, and even traditional advertisers trying to connect with any of these voting segments would be wise to consider advertising on the programs listed below.








For more information on PoliticalPersonas, watch our Webcast.

www.experian.com/blogs/marketing-forward/2012/08/28/top-tv-shows-for-reaching-key-voters/

[y4m]

I love this kind of stuff.

Of course, we watch shows from all the lists, so I think that just means we watch too much tv.

[llama]

I'm sorry, but this is cracking me up. I have nothing substantive to add except that I find the lists hilarious and that, like y4m, I probably watch too much TV. I am proud to say that I do not watch any of the shows on the ultra conservative list. I can keep my commie card.

[marie427]

First, I would just like to comment how awesome it is that Hockey Central on Versus actually made any list. But of course, I'm super glad it made the Super Democrats list.

My favorite shows pretty much fall in almost every group. But I'm pretty astonished at how vastly different these lists are. I see almost no overlap, and I'd expect overlap at least with the shows that have the highest ratings.

[y4m]

I watch way more ultra democrat shows than ultra conservative ones. But I do love me some Shark Tank

[charminglife]

I'm LOLing at Lizard Lick Towing. How have I missed THAT?

[emilyj]

I don't watch very many of these shows - but the ones I do come off the ultra democrat, ultra conservative, and green party lists. None off the mild or on the fence list for me!!

[dev22]

I too watch shows in every single category. I watch the most in Ultra Liberal, and least in Ultra Conservative (only House Hunters and Property Bros there). I am suprised Big Bang skews right though.

[Deleted]

apparently I should be an ultra to moderate conservative.

The only two shows i watch with regularity are the Bachelor and Big Bang Theory

[meshaliuknits]

On the fence liberal is where I have the most shows - thank you Adult Swim. Green traditionalists is the least (occasionally Rizzoli & Isles or Hawaii 5.0). Super Dems and Ultra conservatives are in the middle.

I think what it means is I watch a lot of cartoons.