Zappos PinPointing

[fashionx]

I just came across this article (http://www.businessinsider.com/how-zappos-huge-bet-on-pinterest-actually-works-2012-8), and was curious if anyone else has heard about Zappos PinPointing, or tried it? Basically Zappos can look at your Pinterest boards and create lists of complimentary items based on your pins.

I just tried it, and some of it is a miss. For example, I have a lot on my home decor board, and it picks up that I liked stripes based on some decor pins. Not totally off-base, I guess, but it suggests based on that. It did pick up Jacquard, Peplums, and Blazers though, and gave me some suggestions based on that.

Try it out here: pinpointing.apps.zappos.com/

ETA: You can also do the same using other users or people you follow.

[bonquiqui]

That is kind of awesome! I have never heard of this, but i want to check it out