Secret Commercial - Wage Gap

[sfy]

I looked and didn't see this posted.

[ringstrue]

why did this make me cry.

[SwimDeep]

I saw this on TV the other day. Shouted "YES" and did a fist pump.

I may have scared the cats

[wawa]

That was fucking fantastic. FANTASTIC.

I love that we've shifted to the point where it's profitable for a large company to acknowledge these things. Like, I have no illusions that Secret wouldn't do this if it would lose them business - but it makes me happy that it won't. Does that make sense? (see also: JCPenny and the gay dads ad)

[wambam]

I saw this commercial this weekend and my H was like "That was a great commercial."

He's usually not overtly feminist, so I felt a little proud.

[wawa]

Apr 25, 2016 11:55:36 GMT -5 @mx said:

Apr 25, 2016 11:54:46 GMT -5 wawa said:

That was fucking fantastic. FANTASTIC.

I love that we've shifted to the point where it's profitable for a large company to acknowledge these things. Like, I have no illusions that Secret wouldn't do this if it would lose them business - but it makes me happy that it won't. Does that make sense? (see also: JCPenny and the gay dads ad)

I want to know what the wage gap at Secret (or their corporate overlord, I have no idea who owns them) looks like though.

well, yeah.  there's that.  Like I said - no illusions about the goodwill of P&G here, just that their focus groups say that enough people are all, "fuck the patriarchy!" that this commercial is the right call.

[sfy]

Apr 25, 2016 11:54:46 GMT -5 wawa said:

That was fucking fantastic. FANTASTIC.

I love that we've shifted to the point where it's profitable for a large company to acknowledge these things. Like, I have no illusions that Secret wouldn't do this if it would lose them business - but it makes me happy that it won't. Does that make sense? (see also: JCPenny and the gay dads ad)

Yes, it does.  I would think it means that people as a whole are getting better about these kinds of things, but then I look at the Trump contingent and the anti-LGBTQ legislation and I don't know about that.  But either way, I definitely feel there is a shift happening and people will deal.  Interracial families (has anyone else seen the Honey Wheat commercial with the white brother talking about his black brother?), families with two moms or two dads and now wage gap.  It's really nice to see.

[isabel]

Apr 25, 2016 11:39:25 GMT -5 ringstrue said:

why did this make me cry.

Because it's fucking awful that we can all relate to that anxiety and self-doubt.

[5thofjuly]

I love that the older woman supports her in this. That may be my favorite part of the commercial.

[epphd]

That is AWESOME.

[epphd]

Apr 25, 2016 12:17:13 GMT -5 5thofjuly said:

I love that the older woman supports her in this. That may be my favorite part of the commercial.

I think because in many cases it is the least likely thing to happen. Unfortunately.

[wawa]

Apr 25, 2016 12:17:13 GMT -5 5thofjuly said:

I love that the older woman supports her in this. That may be my favorite part of the commercial.

I think that's what makes it.  Because otherwise it's just an unsure younger woman doing a very stereotypical thing younger person thing.  And then that toilet flushes and your heart just drops with her, because OMG SOMEBODY WAS LISTENING.  FML FML FML, but then the older woman just gives her that very simple succinct support and it goes from a cute relatable commercial to a fist pumping FUCK YEAH. 

[SwimDeep]

Apr 25, 2016 12:21:18 GMT -5 epphd said:

Apr 25, 2016 12:17:13 GMT -5 5thofjuly said:

I love that the older woman supports her in this. That may be my favorite part of the commercial.

I think because in many cases it is the least likely thing to happen. Unfortunately.

I've created back story where the older woman works in a different part of the firm/corporation, so the two women have no idea who the other is...and the older woman has just made a career shift, so she's all about promoting confidence in all of the women in her new company.

I want to believe!

[sfy]

Apr 25, 2016 12:29:28 GMT -5 SwimDeep said:

Apr 25, 2016 12:21:18 GMT -5 epphd said:

I think because in many cases it is the least likely thing to happen. Unfortunately.

I've created back story where the older woman works in a different part of the firm/corporation, so the two women have no idea who the other is...and the older woman has just made a career shift, so she's all about promoting confidence in all of the women in her new company.

I want to believe!

I've always had older women be very supportive of my career and gracious and encouraging when offering advice.  I also belong to an AA women's professional organization and membership is like having your own personal cheerleading squad and networking system all in one.  I recognize that there are some women who are not supportive, but in my experience, that is not common.  I think GBCN is yet another example of women supporting women.  I've definitely had more help from women along the way than men. 

[SwimDeep]

sfy - that's one of the reasons why I love hanging out on these boards

[jene]

This is awesome!

[ChillyMcFreeze]

That was refreshing.

[SwimDeep]

Dig Ophelia, so I can love this commercial and still feel good about sticking with my Dove deodorant?
Yay!

[wawa]

Apr 25, 2016 12:49:20 GMT -5 sfy said:

Apr 25, 2016 12:29:28 GMT -5 SwimDeep said:

I've created back story where the older woman works in a different part of the firm/corporation, so the two women have no idea who the other is...and the older woman has just made a career shift, so she's all about promoting confidence in all of the women in her new company.

I want to believe!

I've always had older women be very supportive of my career and gracious and encouraging when offering advice.  I also belong to an AA women's professional organization and membership is like having your own personal cheerleading squad and networking system all in one.  I recognize that there are some women who are not supportive, but in my experience, that is not common.  I think GBCN is yet another example of women supporting women.  I've definitely had more help from women along the way than men. 

I've recently gotten more involved in a professional women's org too, and I have nothing but good things to say about what it's done for my career in terms of networking and support.

HIGHLY RECOMMEND.  Mine is super specific so not helpful to anybody here, but search out whatever your equivalent org and get involved if you ever feel like you need more support as a woman in your field.

[sfy]

Apr 25, 2016 13:39:15 GMT -5 wawa said:

Apr 25, 2016 12:49:20 GMT -5 sfy said:

I've always had older women be very supportive of my career and gracious and encouraging when offering advice.  I also belong to an AA women's professional organization and membership is like having your own personal cheerleading squad and networking system all in one.  I recognize that there are some women who are not supportive, but in my experience, that is not common.  I think GBCN is yet another example of women supporting women.  I've definitely had more help from women along the way than men. 

I've recently gotten more involved in a professional women's org too, and I have nothing but good things to say about what it's done for my career in terms of networking and support.

HIGHLY RECOMMEND.  Mine is super specific so not helpful to anybody here, but search out whatever your equivalent org and get involved if you ever feel like you need more support as a woman in your field.

Agreed.  People are so willing to share resources and go above and beyond, it's not even funny.  Even if I'd never reaped any tangible benefit, it would be nice to know the support is there should I need it, plus, it's inspiring and a constant reminder that I am charged with the duty of helping and advising the women coming up behind me.

[ttt]

Apr 25, 2016 12:49:20 GMT -5 sfy said:

Apr 25, 2016 12:29:28 GMT -5 SwimDeep said:

I've created back story where the older woman works in a different part of the firm/corporation, so the two women have no idea who the other is...and the older woman has just made a career shift, so she's all about promoting confidence in all of the women in her new company.

I want to believe!

I've always had older women be very supportive of my career and gracious and encouraging when offering advice.  I also belong to an AA women's professional organization and membership is like having your own personal cheerleading squad and networking system all in one.  I recognize that there are some women who are not supportive, but in my experience, that is not common.  I think GBCN is yet another example of women supporting women.  I've definitely had more help from women along the way than men. 

This has been my experience too. Perhaps I've just been exceptionally lucky, but early in my career, especially, I had a number of older women be very supportive and helpful to me. I've never experienced that cattiness from women in the business world that is supposedly so common, honestly. And it kind of angers me to hear about it so much because I believe it's more of a stereotype than reality. Not to say that it doesn't happen - I'm sure it does - I just don't think it's truly the norm as much as we're led to believe. 

[ringstrue]

I basically unofficially mentor/coach every woman I befriend at work.

To me, the older woman looks like someone whose been forgotten or pushed aside. She doesn't look like a ragging successful business woman. She looks like she keeps to herself and has had that reinforced at work over years. When I saw her, I thought she'd give a snide "everyone here is an a-hole/ I hate my life"- type response. But the "Do it" to me, almost sounds like "...because I could have but I didn't and I missed my chance."

Goddammit crying again.

[Deleted]

I just sent this to so many people!