Shea Moisture Accused of White-Washing

[oliviapope]

"Over the last couple of weeks, the company has been unveiling commercials that include non-black women, and it seems as though many black women feel they are now turning their backs on those who have been supporting them for years."

thegrapevine.theroot.com/black-women-are-upset-over-sheamoistures-new-whitewashi-1794603970

(The 2 commercials are embedded in the article)

[meshaliuknits]

[meshaliuknits]

I screamed!

[oliviapope]

Apr 24, 2017 20:24:05 GMT -5 meshaliuknits said:

I screamed!

Omg! Lol! This is killing me.

[thejackpot]

They are getting the business. They did come out and say they fucked up so there's that. I get where they were going but damn that's an epic fail.

[andwhat]

Apr 24, 2017 21:02:06 GMT -5 @barefootbarista said:

Qhemet Biologics is better anyway.

But you have to plan ahead and can't just run to the store and get it.

I haven't really like Shea Moisture hair products, except for their low porosity stuff. I do use a ton of their body products though.

[meshaliuknits]

Apr 25, 2017 9:41:06 GMT -5 andwhat said:

Apr 24, 2017 21:02:06 GMT -5 @barefootbarista said:

Qhemet Biologics is better anyway.

But you have to plan ahead and can't just run to the store and get it.

I haven't really like Shea Moisture hair products, except for their low porosity stuff. I do use a ton of their body products though.

Their soap is really nice.

[skwcm80]

Apr 24, 2017 21:44:04 GMT -5 thejackpot said:

They are getting the business. They did come out and say they fucked up so there's that. I get where they were going but damn that's an epic fail.

I saw the ad and wondered if they just thought we wouldn't notice. 

[borinquen57]

Apr 24, 2017 21:02:06 GMT -5 @barefootbarista said:

Qhemet Biologics is better anyway.

I'm here! I HATE SheaMoisture products.

[barcelonagirl]

The commercial was made by VaynerMedia. I know the owners sister. Once I found out I texted her... she says they apologized.

And asked me if I thought it was offensive. I told her I understood the company wants to expand their base but to forget from whence you came was a bad idea. She had no idea I even used the product lol.

Maybe she should tell her bro to hire me?