Rice industry is pissed at the “cauliflower rice"

[iammalcolmx]

summer you follow this publication as well correct? My H sent me a tweet to the link and I LOLed.

Also if ANYONE here ruins cauliflower for me I will me making a voodoo doll out of your ass.

They mad yall

The fight over the US government’s definitions for certain foods has flared up again. It’s no longer just a fight for milk farmers, who’ve grown increasingly angry about plant-based food companies (think soy, almond, and cashews) calling their liquid products “milk.”

For the first time, vegetables are being roped into the debate—all because of the arrival and popularization of “cauliflower rice.”

“Only rice is rice, and calling ‘riced vegetables’ ‘rice,’ is misleading and confusing to consumers,” Betsy Ward, president of industry lobby USA Rice, said in a statement earlier this month. “We may be asking the Food and Drug Administration and other regulatory agencies to look at this.” Ward added that Scott Gottlieb, the new Trump-appointed FDA commissioner, could use his power to enforce the agency’s existing definitions for food, the so-called “standards of identity.”

Only recently did cauliflower rice appear in the freezer section of the grocery store—and in close proximity to frozen rice and vegetable packages, Michael Klein, a spokesman for the rice lobby, told Quartz. Klein adds that one company, Green Giant Fresh, used a “Move over, rice” marketing campaign.

But the cauliflower side isn’t worried. “Using the FDA to combat merchandising efforts? That’s a story they’re telling their retail partners,” said Gina Nucci of the California-based produce company, Mann Packing, which sells cauliflower products. “Every section of the grocery store is fighting for the same food dollar. Same share of stomach. Consumers are smart. I don’t think anyone is going to mistake regular rice for a riced cauliflower product, frozen or fresh.”

She says consumers are on the lookout for rice alternatives because there’s a demand for ready-to-eat products that take less time to prepare than whole-head cauliflower rice.

[WanderingWinoZ]

I saw a commercial for this the other day, and it was definitely very interesting looking. I give it a try - or at least buy it and see if my kids will eat it !

[mrsbro]

I know my carbs.

I know the difference between cauliflower rice and rice, spaghetti squash and spaghetti. #notfoolinganyone

[pretzel]

There are tots now??? OMG!!!

[mrsbro]

May 23, 2017 13:13:08 GMT -5 @majorwife said:

May 23, 2017 13:12:04 GMT -5 mrsbro said:

I know my carbs.

I know the difference between cauliflower rice and rice, spaghetti squash and spaghetti. #notfoolinganyone

agreed

they, however, are great carb alternative and i say that as a bitter as fuck diabetic

They are. I do really love the tots  

[laurack]

since it neither looks, smells nor tastes like rice I doubt there is any confusion about whether it's rice or not.

I love that they started selling this pre-riced because taking the food processor out to make it is a huge PITA.

[Jalapeñomel]

Lays should get mad at the kale industry for coining kale chips.

[iammalcolmx]

May 23, 2017 13:10:21 GMT -5 @majorwife said:

May 23, 2017 13:04:11 GMT -5 iammalcolmx said:

are we this stupid?

as an aside, i love the cauliflower rice and the tots they now have

Whaaa???

[JRo]

I love cauliflower rice because I love cauliflower. I definitely am not taking the time to make it from scratch though, so I have been thrilled to see it pre-made (I've seen it both fresh and frozen).

I'm going to be on the lookout for tots...

[Deleted]

May 23, 2017 13:17:39 GMT -5 Jalapeñomel said:

Lays should get mad at the kale industry for coining kale chips.

To be fair, we should all be mad about that because KALE IS TERRIBLE.

[eponinepontmercy]

The cauliflower tots are delicious. DD loved them and had no idea what they are, and she called me out last year when I tried to pass off mashed cauliflower as mashed potatoes.

[picksthemusic]

I made cauliflower rice the other day (got the Costco bag of pre-processed), and it was pretty good. Kind of bitter, and not rice-like at all. It definitely needs other stuff added to it to give it texture.

[meshaliuknits]

May 23, 2017 13:17:39 GMT -5 Jalapeñomel said:

Lays should get mad at the kale industry for coining kale chips.

Lays is pointing an laughing at kale chips. They're good.

[wambam]

Look, I eat "riced" vegetables - I think it's an easy way to eat a lot of vegetables. But no one is fooled and if you are, then I can't even help you

[shauni27]

May 23, 2017 13:10:21 GMT -5 @majorwife said:

May 23, 2017 13:04:11 GMT -5 iammalcolmx said:

are we this stupid?

as an aside, i love the cauliflower rice and the tots they now have

HOT DIGGITY. If nothing else, today has been successful because I now know these exist and will be adding them to my grocery list for next week. God bless you for real.

May 23, 2017 13:17:21 GMT -5 laurack said:

since it neither looks, smells nor tastes like rice I doubt there is any confusion about whether it's rice or not.

I love that they started selling this pre-riced because taking the food processor out to make it is a huge PITA.

Agreed--I HATED ricing my own cauliflower. Such a damn process and I never got it right. Though I live in a rural area and it is tough to find riced cauliflower.

Like wambam, I love me some riced veggies as a way to eat healthier. But let's not act like I am dumb enough to not know the difference between cauliflower rice and real rice.

[Velar Fricative]

If they couldn't use the word "rice," what could they call cauliflower rice then? Shredded cauliflower? Itty bitty cauliflower?

I do love cauliflower RICE.

[phunluvin82]

I also did not know cauliflower tots existed and now I am SO EXCITED.

[wambam]

May 23, 2017 13:40:31 GMT -5 shauni27 said:

Like wambam , I love me some riced veggies as a way to eat healthier. But let's not act like I am dumb enough to not know the difference between cauliflower rice and real rice.

I've been buying the frozen rainbow cauliflower from Costco lately because it turns the water I use to steam it turquoise. 

This is my life. LOL.

[pantsparty]

May 23, 2017 13:42:32 GMT -5 Velar Fricative said:

If they couldn't use the word "rice," what could they call cauliflower rice then? Shredded cauliflower? Itty bitty cauliflower?

I do love cauliflower RICE.

This is dumb because how people make cauliflower rice is via a ricer, which existed before this trend. So...maybe they need to go after OXO instead?

[pugz]

Lol. We made it once and my daughter said "daddy, you didn't make the rice very good this time." She was not fooled

[aurora]

May 23, 2017 13:20:58 GMT -5 @angryharpy said:

May 23, 2017 13:17:39 GMT -5 Jalapeñomel said:

Lays should get mad at the kale industry for coining kale chips.

To be fair, we should all be mad about that because KALE IS TERRIBLE.

Kale chips are good, though! They taste like oil and salt. And they're the easiest way to prepare kale.

Now I want to try cauliflower rice.

[bears]

I blame cauliflower rice for the rising price of fresh cauliflower. I rarely will buy fresh because it's gotten so pricey.

[Miss Phryne Fisher]

May 23, 2017 13:16:40 GMT -5 @majorwife said:

these are the best


followed by these

Ignoring the brocooli ish up there, are these cheesy? Do they taste...tot-y? Good with ketchup? I am not a cauliflower fan but did love some cauliflower soup I had a few years ago and would try this. 

[Deleted]

May 23, 2017 14:15:42 GMT -5 aurora said:

May 23, 2017 13:20:58 GMT -5 @angryharpy said:

To be fair, we should all be mad about that because KALE IS TERRIBLE.

Kale chips are good, though!

[pixy0stix]

The best thing about this thread is that I learned about the existence of cauliflower tots!

[textbookcase]

Well, I'm in the cauliflower industry and I say keep on ricing that cauliflower, y'all!

[ESF]

Cauliflower tots!!!!!!!!! Who knew?!?!

The person that comes on this board and ruins Green Giant will need to get banned.

[sushi]

May 23, 2017 13:20:58 GMT -5 @angryharpy said:

May 23, 2017 13:17:39 GMT -5 Jalapeñomel said:

Lays should get mad at the kale industry for coining kale chips.

To be fair, we should all be mad about that because KALE IS TERRIBLE.

boo hiss. I love kale chips with furikake. And I love carbs and am not looking for alternatives. It's just tasty even if it smells like feet before being dried out.

Shut up, rice and milk lobbies. We're not idiots. Some people don't have a choice and want an alternative. Some do have a choice and make flavor preferences (I love plain white and brown rice and cauliflower).

Rice and milk aren't trademarked. Again, shut it

[secretlyevil]

I got one paragraph in... There's a RICE LOBBY? It explains so much. I mean how does a politician choose? Did the cauliflower lobby give more money to the campaign than the rice lobby? So many questions! And is there a carb lobby?

[WanderingWinoZ]

May 23, 2017 15:05:42 GMT -5 secretlyevil said:

I got one paragraph in... There's a RICE LOBBY? It explains so much. I mean how does a politician choose? Did the cauliflower lobby give more money to the campaign than the rice lobby? So many questions! And is there a carb lobby?

The sugar lobby is the worst - go have your mind blown

www.google.com/search?q=Sugar%20industry%20lobby