WTAF Dove!?

[pinkeggs]

I cannot believe this blatantly racist ad got past anyone, let alone an entire marketing team for a major brand. I am never ever buying a Dove product again.

www.bellanaija.com/2017/10/dove-apologizes-racist-facebook-ad/

[SKP82]

That is so fucked up.

[SKP82]

[Kristinmo]

I'm also really fucking sick of news articles calling things racist using quotes. Here's another example of an article about this same thing:

www.bbc.co.uk/newsbeat/article/41542818/dove-apologises-for-racist-facebook-advertising-campaign

It's a fact and they're treating it like an opinion.

[SKP82]

[katfco]

How does someone look at that and not think, “so we’re saying black women should want to become white?” There is no other interpretation.

Didn’t they get called out a while back for a racist ad in another country?

[sofamonkey]

I was just reading that. Holy fuck.

The apology though? No.

[pixy0stix]

I stopped using dove a while ago because they continue to have problematic ads.

[sparrowsong]

Oct 8, 2017 11:38:42 GMT -5 katfco said:

How does someone look at that and not think, “so we’re saying black women should want to become white?” There is no other interpretation.

Didn’t they get called out a while back for a racist ad in another country?

Yes, it's giving me deja vu too. I feel like it was a billboard in a middle eastern country?


"Normal to Dark skin."  That's fucked up. 

[katfco]

Oct 8, 2017 11:51:29 GMT -5 sparrowsong said:

Oct 8, 2017 11:38:42 GMT -5 katfco said:

How does someone look at that and not think, “so we’re saying black women should want to become white?” There is no other interpretation.

Didn’t they get called out a while back for a racist ad in another country?

Yes, it's giving me deja vu too. I feel like it was a billboard in a middle eastern country?


"Normal to Dark skin."  That's fucked up. 

found it. The other one was Nivea. www.google.com/amp/s/www.washingtonpost.com/amphtml/news/business/wp/2017/04/05/niveas-white-is-purity-ad-campaign-didnt-end-well/

[janegold]

What.the.fuck.

[gretchenindisguise]

Holy shit.

[bowies]

I am gobsmacked.

[LanaLang]

I can't even see what decent message they may have been trying to send. It's so completely blatantly wrong that there could not have been an innocent mistake. No more Dove in this house.

[erbear]

Was the message supposed to be "use Dove and turn into a pale white lady"? Because, aside from being blatantly racist, that is a fucking stupid message. WTF, Dove?

[allabtthat]

I don't even understand this ad. Use dove, take off your shirt and turn in to a pale white lady?

No Dove in this house.

[picksthemusic]

What assholes. No more Dove in my house.

[macmars45]

No Dove in my house any longer. Assholes!

[mrsukyankee]

Unbelievable. Glad that I haven't used Dove in decades.

[wildrice]

I just saw this posted on a blog site, and at first I assumed it was fake news because this is so obviously awful that I can't believe they did it. I am flabbergasted that such a big company thought this was a good idea, or even though this - period. Why the fuck would this be a message anyone would want to send?

I can't think of any Dove products that I buy anyway, but I will be making a point to avoid in the future.

[wildrice]

Oct 8, 2017 13:17:55 GMT -5 allabtthat said:

I don't even understand this ad. Use dove, take off your shirt and turn in to a pale white lady?

No Dove in this house.

What I read here is that black skin is dirty/bad and white skin is clean/good.

I am angry even typing that. I can't believe that they intentionally created something implying that.

[nsl]

What in the everloving fuck is wrong with people? How many highly paid, supposedly professional eyes looked at that ad from inception to production and didn't stop it dead in its tracks?

Not only will I no longer be buying any Dove products, but I'd love to know if this thing was produced by in-house people, or if an agency was involved. If it's the latter, I'll be happy to boycott any other products they're responsible for promoting.

[mssaint]

I just bought a multipack of Dove soap. It’s going back to Costco with that as the reason and letters to Dove and Costco corporate.

[RoxMonster]

It had to be a bunch of idiotic, racist white people sitting around making this decision. So they need more PoC at the table in their company (or did, as I'm sure PoC don't want to work there now and I don't blame them). But beyond that, white people, we need to do better. I mean, WTF?

The only Dove product I have been using is deoderant, and I no longer will be. I'm picking up a different brand on our grocery trip today.

[katfco]

So Dove is owned by Unilever, which owns a boatload of companies. I’ll be waiting to see how they respond to all of this.

[tacokick]

Oct 8, 2017 13:17:55 GMT -5 allabtthat said:

I don't even understand this ad. Use dove, take off your shirt and turn in to a pale white lady?

No Dove in this house.

The final panel is the white woman turning into an Asian woman. I think the idea is that it is great for all skin but it doesn't come across that way at all. Where are their people? This isn't the first time.

[MixedBerryJam]

Oct 8, 2017 14:18:15 GMT -5 wildrice said:

Oct 8, 2017 13:17:55 GMT -5 allabtthat said:

I don't even understand this ad. Use dove, take off your shirt and turn in to a pale white lady?

No Dove in this house.

What I read here is that black skin is dirty/bad and white skin is clean/good.

I am angry even typing that. I can't believe that they intentionally created something implying that.

It's right there in the copy ... Dark =/= normal, I was thinking recently I should buy Dove to support their campaign about your shape is good no matter what your shape is but I recall the delivery bothering me at that, too. Unilever h has a presence everywhere and will be damn hard if not near impossible to completely avoid.

[tessalb]

Every time something like this is shared, I think about how important it is to have POC in decision-making roles. I don’t use Dove, and now I won’t.

[andwhat]

Oct 8, 2017 14:18:15 GMT -5 wildrice said:

Oct 8, 2017 13:17:55 GMT -5 allabtthat said:

I don't even understand this ad. Use dove, take off your shirt and turn in to a pale white lady?

No Dove in this house.

What I read here is that black skin is dirty/bad and white skin is clean/good.

I am angry even typing that. I can't believe that they intentionally created something implying that.

But then the white woman becomes an Asian woman. I don't have a damn clue what message this ad was trying to convey, but it doesn't seem as simple as that.

[bugandbibs]

::bangs head::