omg, i am dying laughing.

[saraandmichael]

so i am sitting here in a quiet room and out of nowhere i hear ron burgundy say "i don't know how to put this, but i'm kind of a big deal. People know me. I'm very important. I have many leather-bound books and my apartment smells of rich mahogany."

its his ringtone.

i die.

[cleo29]

Jealous!

We also quote the scene when they are discussing what San Diego means.

[Deleted]

Hahaha, we watched Anchorman once in high school with two exchange students from Germany, and when we got to the German part of the San Diego scene one of the exchange students had to clarify that we all understood that wasn't true, it isn't a German phrase, and that isn't what it means. I still think about that conversation every time I watch it.