Ugg is making wedding shoes

[emisi]

I am so not kidding. Really, people?

www.thestar.com/living/fashion/article/1183168--ugg-unveils-cosy-wedding-shoes-collection

Most brides opt for designer heels for their big day. But boots? Ugg boots?

Ugg Australia has unveiled its “I Do” wedding collection of cosy UGG wedding shoes, complete with sparkles, satin and crystal.

Like many other brands, the Australian company has stepped into the bridal category, with a capsule collection featuring two sheepskin-lined boots and shearling flip-flops. Walk down the aisle in them or wear them during pre-wedding pampering, says the company.

The Ugg bridal collection is available in the U.S, but the footwear is on back-order until July. Americans can preorder them online.

“Your wedding just got cozier,” reads the company’s website. “On a day that feels like no other, slip on a pair that feels like nothing else.”

The $225 (U.S.) Sparkles I Do! boot resembles the classic UGG boot, but with glimmery white and pink sparkles.

The $190 silver-coloured Bailey I Do! boot has a Swarovski crystal button and is bound with satin.

And the $80 Fluff Flip Flop I Do! is a shearling flip-flop, available in white and baby blue.

But the bridal booties are drawing more criticism than praise.

Sharon Ng Hayes, editor of backseatstylers.com, a Toronto-based blog with 50,000 unique visitors a month, calls the collection “horrendous” and “100 per cent impractical.”

“A bride wants to look her best, her most beautiful and most glamorous . . . and Uggs are not the most elegant footwear out there,” says Hayes.

“Wedding season is predominantly in the summer, so for someone to be wearing those furry boots in the middle of July just doesn’t make sense. I think (the company) is trying to (promote) the boots from a comfort standpoint and that’s not comfortable: to be in 30C weather and wearing furry boots.”

Serge Kerbel, creative director at the magazines Women of Influence and Argyle, says location is key when wearing bridal booties.

“I guess these can be a great footwear option if you are throwing your wedding reception in one of the IceHotel locations,” he told the Star.

On Twitter, reaction to the collection was overwhelmingly negative, with a few remarking it signalled an impending apocalypse.

“Can’t wait til Crocs for Brides come out,” wrote Suzy Khimm @suzykhimm.

“Coming soon to an episode of ‘Bridezillas’” tweeted Maureen O’Connor @maureenoco

Russ Martin @russless cautioned: “Gentlemen, if your bride wears Uggs on your wedding day, that’s a Dealbreaker.”

Kathy ?@wolfylovesme was a little more understanding, tweeting that if you’re getting hitched in “the snowy mountains” then why not?

[shadow]

Ugh.

[ChillyMcFreeze]

“Wedding season is predominantly in the summer, so for someone to be wearing those furry boots in the middle of July just doesn’t make sense. I think (the company) is trying to (promote) the boots from a comfort standpoint and that’s not comfortable: to be in 30C weather and wearing furry boots.”

Idiot brides of the world thank you, random style blogger.

I got married in December when it was freezing. I wouldn't deign to put my feet in a pair of Uggs, but I can see the appeal, particularly for beebees and the Jersey Shore set. If I were getting married in Miami in July, probably not so much.

[gpw]

so a friend of mine makes covers for these kinds of boots...and she shared this story on her FB business page. I always try to say nice things on her page because I want her business to do well (although, I love my Uggs. You can pry them from my cold dead hands. Some of my friend's covers are pretty cute, too).

Anyway -- some lady is on there talking about how ugly they are, etc..and who would wear them on their wedding day, etc.. So, I just chime in with something to the effect that they're suggesting them more for before/after wedding.. wedding party events, etc. This lady asked why I was "jumping all over her". Then she asked me if I was a fascist. True story. A fascist. I laughed all night at that one.

[GailGoldie]

If I'm ever at a wedding and the bride has those on - i'm not going to leave my gift/check. lol. I think they are ugly any time- but a wedding- vomit... but hey, good for Ugg to find another market.

I would much rather wear crocs to a wedding - Crocs should now make wedding shoes to compete!

[basilosaurus]

I was a mixture of barefoot and with flip flops at my wedding, and I still judge those hideous things.

[Deleted]

Im just gonna buy a pair for everyday use. Just a 6ft 4 bloke, going to Target, in my wedding Uggs. Yeah. Deal with it.

[emisi]

May 28, 2012 9:43:36 GMT -5 @reeve said:

Im just gonna buy a pair for everyday use. Just a 6ft 4 bloke, going to Target, in my wedding Uggs. Yeah. Deal with it.

I would pay money to see that. It would be fantastic.

[marynjoe]

I love them. I love Uggs. My feet are always freezing, even if it's 90 degrees. Flame away!

[ttt]

I could see them being cute if you're getting married on a snowy mountaintop or something. But how many people do that??

That said, I love my Uggs too. Soooo comfy and warm that I really don't care how they look.

[UMaineTeach]

those are ugly
pink iridescent??
not even good for a snowy mountain - get real boots

[EloiseWeenie]

I kind of want those flip flop slippers.

[emisi]

May 28, 2012 13:15:31 GMT -5 marynjoe said:

I love them. I love Uggs. My feet are always freezing, even if it's 90 degrees. Flame away!

Yeah, but would you wear them to your wedding? When you're walking down the aisle?

I can totally see Snooki wearing these to her wedding.

[marynjoe]

Would I wear them during my wedding? No. But on my way to the church and after the reception when my feet were killing me? Absolutely.

[statlerwaldorf]

Those are even worse than I imagined. What's with the shininess?

[Lolipoli]

May 28, 2012 19:41:04 GMT -5 emisi said:

May 28, 2012 13:15:31 GMT -5 marynjoe said:

I love them. I love Uggs. My feet are always freezing, even if it's 90 degrees. Flame away!

Yeah, but would you wear them to your wedding? When you're walking down the aisle?

I can totally see Snooki wearing these to her wedding.

You're missing the point. You make your bridesmaids wear these, so they don't outclass you.