Dodge crafted a video that became one of the most-talked-about Super Bowl ads on Sunday, but immigrant rights groups responded with their own version of the ad, pointing out that Dodge’s whitewashed version of farming doesn’t necessarily reflect today’s reality.
Isaac Cubillos posted his version of the ad, similarly set to now-deceased right-wing radio personality Paul Harvey 1978 speech “So God Made a Farmer.” But instead of images of white male farmers, as featured in Sunday’s Dodge ad (riffed from an already existing YouTube video), but instead featured images of Latinos and Latinas.
Latino rights group Cuéntame also made a similar tribute to immigrant farmers, below.
Watch the video, uploaded to YouTube on Feb. 4.A 2012 fact sheet released by the National Center for Farmworker Health, based on a Department of Labor survey, estimated that 72 percent of all farmworkers are foreign born. They also estimated that 22 percent of crop workers were female.
Really? People liked that piece of sentimental, "I'm a white man hear me roar" shlockfest? It was universally panned in my house.
PEOPLE. I agree with HJ. We need to celebrate with oatmeal chocolate chip cookies and no pickles.
Considering what % of Americans, and Dodge truck owners, are farmers, I thought it was straight crap. I can't watch this video at work, but I already love it. God needed someone to break their back in the hot sun with no insurance, for no money, in an underground industry where they can't even ask for help for fear of being deported, so that Americans could eat $1/lb tomatoes while whining about ILLEGALS on their iPad, so God made an immigrant.
Really? People liked that piece of sentimental, "I'm a white man hear me roar" shlockfest? It was universally panned in my house.
PEOPLE. I agree with HJ. We need to celebrate with oatmeal chocolate chip cookies and no pickles.
Considering what % of Americans, and Dodge truck owners, are farmers, I thought it was straight crap. I can't watch this video at work, but I already love it. God needed someone to break their back in the hot sun with no insurance, for no money, in an underground industry where they can't even ask for help for fear of being deported, so that Americans could eat $1/lb tomatoes while whining about ILLEGALS on their iPad, so God made an immigrant.
Really? People liked that piece of sentimental, "I'm a white man hear me roar" shlockfest? It was universally panned in my house.
PEOPLE. I agree with HJ. We need to celebrate with oatmeal chocolate chip cookies and no pickles.
Considering what % of Americans, and Dodge truck owners, are farmers, I thought it was straight crap. I can't watch this video at work, but I already love it. God needed someone to break their back in the hot sun with no insurance, for no money, in an underground industry where they can't even ask for help for fear of being deported, so that Americans could eat $1/lb tomatoes while whining about ILLEGALS on their iPad, so God made an immigrant.
Really? People liked that piece of sentimental, "I'm a white man hear me roar" shlockfest? It was universally panned in my house.
A friend of mine is from Hondo, TX, and I've been there. She knows some of the farm families in the video so it's a little more real for me, I guess. Still, I definitely see it as a romanticized portrayal, which is why I shared the Latino farmer video. It's clearly the more realistic picture of farming in this country.