Maidenform. They have a no-size bra that comes in SML and cups. Love that line. Maidenform also does a $10 bra sale, coupled with coupons... you can pay like $5 for a department store priced $40 bra.
I love the bras that don't have underwires. I have small boobs so I don't know how they are if you are carrying bigger ones, lol. No underwire bra That is the general style I like. They are so comfy without the underwire and I think the overall look and feel is better than bras with underwires.
What size bra do you wear? I probably don't have a recommendation because I have giant boobs. I am just lucky when I find something that fits and doesn't look like something a grandma would wear.
I just bought 2 Genie bras from Target. They are really comfy - also kind of a lightly padded sports bra. No underwire, good coverage, gives a decent shape and lift. Only drawback I can see so far is that the shape might not be good under certain shirts, especially lower cut ones. I got a pack of 2 for $19 at Target.
I really like my new Soma bras...I think the embraceable? They're wireless and two for $59 right now. I don't know if they're the best looking things ever but I'm pretty comfy. 36B right now while pregnant.