NARS Laguna bronzer is really popular but I've never used it. I've also heard good things about Kat Von D's everlasting bronzer and it's cheaper than NARS.
I'm no help in the Sephora department as far as personal experience goes because I've been using the same Physician's Formula bronzer for years.
I like Benefit's Hoola - I'm blonde and fair skinned, too, and it works! I also like that it doesn't have added shimmer - I have about 13 other bronzers, and they all seem to have shimmer.