Anyone watch Masters of Sex?

[DirtySouth]

I watched it just because it was on after Homeland.  I knew it had something to do with sex research, but didn't know that the show is based on Masters & Johnson.  I ended up really, really loving the pilot, and am even more interested since it's based on a true story and, well, the topic is pretty interesting.    I absolutely love the character Virginia Johnson and look forward to continuing to watch.

Did anyone else watch, and what did you think?