Ragnar--need help

[AAM2012]

I are trying to convince my employer to pay for our group entry fee into Ragnar but need input as to how it would benefit the company for us to run with a company logo car/van and whatnot.

I don't want to give out company info but besides running 200 ish miles with company logo gear and a company vehicle creating brand awareness can you ladies think of anything else? I have never participated so I am not sure if there is more to it than that? Do you talk to participants along the way?

Any help or thoughts would be greatly appreciated

[InBetweenDays]

You may talk a bit to other participants along the way, but in my experience that is kind of limited. For me I prefer to run by myself rather than running/chatting with others, and at the exchanges you're either so harried to get to the next exchange to get to your runner or you're trying to eat and relax that you don't really want to make small talk. Unless you're giving away some sort of race related item (energy drink/bar, clothing, etc) for free .

A lot of teams do make magnets that they slap on other cars to try to get you to vote for them for best costume, etc. so you could have magnets. You could also tout it as being a team building experience if you're all coworkers (that is what convinced my work to pay for Hood to Coast one year).

[mrs.jacinthe]

PR? There are awesome press releases just waiting to be had there.

[clseale]

Yup, team building is the first thing that came to mind. I struggle to see how anything else could hold value for the company, but if they value team building, that would be a definite benefit.

[marcyiam]

Supporting the health benefits of exercise/running? I know my Company will periodically cover our registration fees for various local races. And has a couple races onsite each year as well - usually linked to supporting/promoting exercise/health.

[tuggyruns]

I don't know what kind of company you work for, but I would also see if you could create some kind of social media tie in. Could you all "live blog" and/or tweet? I know these are all brand awareness type things. However, depending on the size of your company if you already have a social presence, this is a great way to show "community" in your company and create fresh new content.

Again, depending on the type of company and what type of digital/social outlets you already plug into, this could increase your SEO, if you "live blog" and/or tweet.

[clseale]

I think it really depends on the company, what they do, and what they value. I mean, you can certainly try the PR/social media/promotional angle, but depending on what your company does, it could really be grasping at straws. Of course THEY might not know that, so it might not hurt to blow some smoke up their ass. lol

I cannot tell you one single company that was there the year we did the event, but it might be because Ragnar FL Keys is so damn large.

[AAM2012]

Ok thank you all for your thoughts. It is a very niche company but it's worth a shot and the worst thing they can say is no

[clseale]

Apr 9, 2014 18:16:19 GMT -5 AAM2012 said:

Ok thank you all for your thoughts. It is a very niche company but it's worth a shot and the worst thing they can say is no

Absolutely! Good luck!!

[InBetweenDays]

Apr 9, 2014 18:16:19 GMT -5 AAM2012 said:

Ok thank you all for your thoughts. It is a very niche company but it's worth a shot and the worst thing they can say is no

Absolutely. Which one are you doing? We just did SoCal and are doing Northwest Passage in July.

[AAM2012]

Apr 9, 2014 23:20:56 GMT -5 InBetweenDays said:

Apr 9, 2014 18:16:19 GMT -5 AAM2012 said:

Ok thank you all for your thoughts. It is a very niche company but it's worth a shot and the worst thing they can say is no

Absolutely. Which one are you doing? We just did SoCal and are doing Northwest Passage in July.

We're trying to do the one in Key West since we all live in Florida.