MAC Ruby Woo is the Best Selling Lipstick

[teflepi]

Cherry red lipstick has demonstrated remarkable staying power over the past decade. From the red carpet to the office, you’ll find very few women who don’t have a favorite shade and formula. In fact, it turns out most of them will have the same answer: MAC’s Ruby Woo ($16). Out of the $377 million spend on lipstick last year, the velvety matte formula was the country’s best-selling shade of 2013 according to a new study from the NPD Group.



Ruby Woo first launched in 1999 as part of collection with a new formula called Retro Matte. It was essentially a mattified version of the brand’s popular Russian Red. “It immediately rose to success as the best red on the market,” says Jennifer Balbier, senior VP of global product development at MAC. “It is iconic! We sell millions of units a year. We call Ruby Woo the perfect sexy red from the runway to you.”



A hit from North America to the Middle East, it’s also a favorite amongst celebrities like Dita von Teese and Scarlett Johansson thanks to its classic color, long-lasting formula, and high-impact color payoff. “Rihanna loved Ruby Woo and wanted to work off that shade with a few tweaks to make her own personalized limited edition shade, Riri Woo,” says Balbier. (RiRi Woo sold out within minutes.)



According to the same NPD study, other shades won out in the rest of the world. In the UK, Lancome’s L’Absolu Rouge 06 Rose Nu came in first, while Chanel Rouge Allure 104 Passion won in Spain, and Dior Rouge Dior 999 took top honors in both France and Italy.

[pixy0stix]

This is one I don't have. hrmmm...

[Deleted]

I don't have this one either, but the retro matte is my favorite formula by far.

[mominatrix]

Aug 12, 2014 14:24:48 GMT -5 @majorwife said:

and here i sit with no actual, true red lippy

shame on you!!!!


If nothing else, a good Drugstore makeup kit must contain Fire and Ice!

[NewOrleans]

I have it!

[debatethis]

So I just did a Google image search for people wearing Ruby Woo and it looks like it's mostly darker complected or olive women. Can a pale and pasty blonde haired person pull this off? Or should I use one of Pixy's arm swatches from pg 40 of the winter makeup thread?

[Vespasia]

I feel like that would end up looking really pink on me.

I need a real red lipstick but I am leaning towards either Russian Red or UD's Mrs Mia Wallace. I've swatched both and neither would budge from my hand without some major effort.

[pixy0stix]

Aug 12, 2014 14:34:07 GMT -5 NewOrleans said:

I have it!

Go swatch it for us!

[greeneggs]

Aug 12, 2014 14:39:49 GMT -5 Vespasia said:

I feel like that would end up looking really pink on me.

I need a real red lipstick but I am leaning towards either Russian Red or UD's Mrs Mia Wallace. I've swatched both and neither would budge from my hand without some major effort.

A few weeks ago when when I had my red lipstick obbession I tried Ruby Woo and it wasn't a good patch.  I'm fair with pink undertones to lighter reds tend to turn hot pink or neon strawberry on me quickly.  I might give it another try in the winter when I'm back to my usual skin tone to see if it works better.  

We seem to look good in the same lipsticks so you know I'm going to suggest you try Mia Wallace.  It makes me feel fabulous and mysterious when I wear it.  

[blink]

I have it too! I should remember to start including my products when I do a FOTD. I wore it last Friday.

[NewOrleans]

Aug 12, 2014 14:42:28 GMT -5 pixy0stix said:

Aug 12, 2014 14:34:07 GMT -5 NewOrleans said:

I have it!

Go swatch it for us!

On elliptical right now

[msmerymac]

I feel like I can't do true reds. I have peach undertones, really warm coloring.

[sushi]

That's... Intense.

I'd look ridiculous.

[pixy0stix]

Aug 12, 2014 14:48:43 GMT -5 NewOrleans said:

Aug 12, 2014 14:42:28 GMT -5 pixy0stix said:

Go swatch it for us!

On elliptical right now

WHY DON'T YOU LOVE US?!?!

[mominatrix]

I tried it and it didn't look great on me.
I ended up with Russian Red, which did.



IMHO, reds need love... you need to try them on and see what works for you!

[NewOrleans]

Aug 12, 2014 14:53:06 GMT -5 pixy0stix said:

Aug 12, 2014 14:48:43 GMT -5 NewOrleans said:

On elliptical right now

WHY DON'T YOU LOVE US?!?!

From bottom to top:

Ruby Woo

True Love's Kiss

Bite Rouge gift

Rihanna special edition red which is NOTHING like Ruby Woo at all.  It is coppery in tone and has shimmer.

Attachment Deleted

[Deleted]

Aug 12, 2014 14:39:49 GMT -5 Vespasia said:

I feel like that would end up looking really pink on me.

I need a real red lipstick but I am leaning towards either Russian Red or UD's Mrs Mia Wallace. I've swatched both and neither would budge from my hand without some major effort.

It said it was Russian Red but matte

[pixy0stix]

I can't decide if I need it or not. I think it might be similar to what I have already.

[meshaliuknits]

Aug 12, 2014 15:07:17 GMT -5 @smorriso said:

I have it. I wore it here:


I did laugh at velvety matte. pfft, it isn't the easiest application. I prefer the regular matte (aka Lady Danger) over Ruby Woo as far as formula.

Smo you look beautiful as always! But Imma need that purple your girl's got on.

[greeneggs]

You've got a pretty serious collection of light reds so I think Ruby Woo wouldn't be different enough to justify adding it unless you just feel like getting a new lipstick for fun. If that's the case then wear it and be fabulous.

[mominatrix]

Aug 12, 2014 15:10:15 GMT -5 @kcpokergal said:

Aug 12, 2014 14:39:49 GMT -5 Vespasia said:

I feel like that would end up looking really pink on me.

I need a real red lipstick but I am leaning towards either Russian Red or UD's Mrs Mia Wallace. I've swatched both and neither would budge from my hand without some major effort.

It said it was Russian Red but matte

but it's not.

or, it is... that's the problem with reds, they're so dependent on lighting and skin tone.


different swatches... in some they look the same, in others, not so much:

[skwcm80]

I love Ruby Woo!! Would it be to creeptastic to add a PIP being a lurker and all?

[meshaliuknits]

Aug 12, 2014 15:21:10 GMT -5 @smorriso said:

meshaliuknits - I'm pretty sure that is Cyber. I think she put a gloss on top though.

I didn't know you could do that. That is the something new I learned today.

[pixy0stix]

Aug 12, 2014 15:24:10 GMT -5 skwcm80 said:

I love Ruby Woo!! Would it be to creeptastic to add a PIP being a lurker and all?

PIP PIP PIP

[racegrrl714]

Aug 12, 2014 14:31:00 GMT -5 @kcpokergal said:

I don't have this one either, but the retro matte is my favorite formula by far.

I love my MAC Dare You but it's a creamsheen and doesn't have great staying power 

[blink]

Yeah, I will echo Smo and say that velvety matte isn't a reliable descriptor. For me it's pretty dry, but I think I'm finally getting the hang of applying it.

[racegrrl714]

Aug 12, 2014 15:24:10 GMT -5 skwcm80 said:

I love Ruby Woo!! Would it be to creeptastic to add a PIP being a lurker and all?

NOOO It's REQUIRED!!!

[skwcm80]

Aug 12, 2014 15:33:31 GMT -5 pixy0stix said:

Aug 12, 2014 15:24:10 GMT -5 skwcm80 said:

I love Ruby Woo!! Would it be to creeptastic to add a PIP being a lurker and all?

PIP PIP PIP

*poof*
Not the greatest pic, but you get the point.

[cville]

My friend and I were just talking about how we need a perfect red. I'm buying this asap.

[meshaliuknits]

skwcm80 your hair is gorgeous!