Facebook advertising--worth the money?

[lishie]

How often do you click on the ads, and how often do you actually purchase something you click on?

NPR did an experiment and used an upstart pizza 'parlor' in New Orleans, they feel their $240 was wasted.


www.npr.org/blogs/money/2012/05/16/152736597/pizza-delicious-bought-an-ad-on-facebook-howd-they-do?sc=fb&cc=fp

[gt7301b]

Never. GM announced yesterday they are pulling the $10 million annually they spend on FB ads, most things I read about FB seem to say that companies are starting to question if the ads are worth it/

[juris11]

I have only ever clicked through one ad in my life, and it wasn't on facebook. It was for a clothing website and I wanted the dress pictured. In general though, I barely notice ads at all.

[jigsy]

According to the research I've done, which not too extensive, advertisers see a lot more loyalty from people who follow them through twitter than through Facebook. But I don't know if that is because you are more likely to follow a product you already love, so of course you'll be a repeat customer if you're a follower, or if it's due to the higher age demographic of twitter, so it's likely to surmise that there is more disposable income.

[casmgn]

I pay no attention to Facebook ads. I think it's much more effective for companies to promote their Facebook pages instead of buying Facebook ads.

[backinpgh]

I pay less attention to Facebook ads than I do ads on other websites! I had to convince my COO to not use these for our stores I do marketing for.