More "geeky" than gamer - do you work in digital ad ops?

[blue38]

I'm interested in the field and thinking about making a slight career shift. If you're in ad operations, specifically regarding trafficking campaigns and managing conversions, I'm wondering if you know how to code. I do not want to rely on developers to solve potential technical issues I may face with media tags.

I would like to know if there's any coding language that I should learn or any technical resources I could use so that I eliminate the possibly of speaking to website developers/data scientists and sounding naive.

I know that "digital ad operations" is a very broad term. If you're in the field (in a position where you manage ads/campaigns/tags/etc..), what are some of your responsibilities and more importantly what type of technology are you expected to know?

I'm new here - let me know if there's another board that would be more appropriate for this question.

Thank you and Happy Friday!

[spa]

I'll ask my H what he suggests. Sorry my knowledge in different coding languages is not as in depth as his.

[spa]

He said Javascript would be a good place to start

[blue38]

Apr 27, 2016 16:39:10 GMT -5 spa said:

He said Javascript would be a good place to start

Thanks! Been hearing the same thing so I'm starting there!