I love that stuff! I have really thick hair and it isn't a fine texture. I tend toward a dry scalp anyway, so maybe that's the difference. I don't use it exclusively though. I alternate with WEN. I use it maybe every 3rd or 4th shampoo.
That's too bad that it didn't work since it's a great price and smells nice.
I'm having the same issue with some expensive Redken curl shampoo and conditioner right now...I'm bummed. Can you return shampoo to Ulta? I don't know if I would, but I also don't think I'm going to keep using it