Definitely in between a lip-gloss and lipstick (not as pigmented and gives shine). To me, it feels like a balm applied. It's not as moisturizing as pure balm, but I love the balm like feeling and it does moisturize. To me its one of those easy to apply items - like I get lipstick everywhere; I have to be in front of a mirror. I can apply this like a balm without thinking.
Pink Heather (I believe) is a beautiful bright pink, and Copper is this great nudeish color. But there are other great ones.
And Burberry lip item packaging is to die for cute.
I looooove lip mists! I've got super dry lips, and this stuff is so moisturizing. I have Blueberry. It looks weird on some of the bloggers, but it's the most perfect berry on me. And I normally hate non-nude lips on me.