Message from Sephora CEO?

[redheadbaker]

Did I miss something? Did something prompt this "new manifesto" email from the Sephora CEO?

www.sephora.com/beauty/belong

[nsl]

My first thought is that a damaging story about their corporate culture is about to break, so they're trying to get out ahead of the curve.

[calico]

I didn't see an email (probably deleted it as I'm trying to avoid being tempted to buy things when I don't need anything), but this reminds me of CW's Be fearless campaign that I keep seeing when i try to watch Jane the Virgin on demand.

[bowies]

This is what typically comes out of strategic direction planning meetings - where corporate mission/values/goals/objectives are tweaked. The fact that they have artist collabs around a concept is not indicative of crisis communications.

[centralsquare]

EsteeLaundry will have some of the back story soon, I’m sure. They often post DMs from employees on their stories.

http://instagram.com/p/Bx-ArvIHa-c

[Kristinmo]

I feel like manifesto is a very strange word to use.

[ESF]

May 27, 2019 6:29:58 GMT -5 bowies said:

This is what typically comes out of strategic direction planning meetings - where corporate mission/values/goals/objectives are tweaked. The fact that they have artist collabs around a concept is not indicative of crisis communications.

Yeah this looks like it is a longer term thing to me.

I don’t think there has to be a nefarious secret behind every effort to be more inclusive. It could be that Sephora has been watching Fenty products sail off the shelves and realizing there’s enormous profit potential in expanding offerings to a diverse customer base.

This manifesto seems like it is not just a call to customers but also to brands, influencers, and upstart beauty companies, etc.

[bowies]

There have been former Sephora sales associates all over social media for years about the corporate culture so I’m guessing that is finally lighting a fire under some asses, especially with the devotion of shelf space to a more inclusive range of shades.

I wonder if things within the stores will actually change.

[ssmjlm]

Sephora to Close 400 stores for Diversity Training

www.nbcnews.com/news/nbcblk/sephora-close-its-stores-june-5-diversity-training-after-sza-n1012871

Sephora will close more than 400 stores in the United States on the morning of June 5 to host inclusion workshops for its employees, according to a statement posted on the company's website.

The announcement follows a claim recently made by R&B singer SZA who said she was racially profiled while shopping at a Sephora store in California.

Sephora said it "believes in championing all beauty," "building a community where diversity is expected" and "all are welcomed." The initiative is part of the retailer’s new brand platform and tagline, “We Belong to Something Beautiful.”

The training will also include employees in Sephora’s distribution centers and corporate offices, the company said.

On April 30, SZA said that she was shopping for Fenty Beauty products at a Calabasas store outside of Los Angeles when an employee, who she nicknamed "Sandy Sephora," called security to make sure she wasn't stealing.

"We had a long talk," SZA wrote in a tweet. "U have a blessed day Sandy."

SZA, born Solána Rowe, starred in a Fenty Beauty lipstick campaign when Rihanna launched the line of inclusive cosmetics in 2017. The brand is sold at Sephora and Harvey Nichols stores.

Sephora apologized to the Grammy-nominated singer on Twitter a day after she made the complaint.

"You are a part of the Sephora family, and we are committed to ensuring every member of our community feels welcome and included at our stores," Sephora said. "We want to let you know we take complaints like this very seriously and are actively working with our teams to address the situation immediately."

Rihanna, whose real name is Robyn Fenty, recently sent a gift card and a handwritten note to SZA that read, "Go buy yo’ Fenty Beauty in peace sis! One love, Rihanna," which SZA shared on her Instagram Story.

Other retailers including Nike, Papa John’s and Starbucks instituted diversity training programs in the last year after similar allegations of racial profiling.

Starbucks closed 8,000 stores across the country in May 2018 for an afternoon of anti-bias training after one of its managers at a Philadelphia Starbucks called police on two black men, prompting outrage. The two men were arrested after asking to use the restroom. An employee refused the request because they had not bought anything, police said.

Starbucks has changed its guest policy, allowing people to sit without buying anything.