UK bans Calvin Klein undies ad, but only female model

[neverfstop]

Interesting in that I didn't know that UK had such ad standards
So many threads here, but sexism and racism and sexualization....


@ig account is for parenting 

http://instagram.com/p/C2Rglr5gCmk

[wawa]

well ok then. the idea that she's being portrayed as a sex object and he's not is....just so very filled with things to unpack.

I want to know more about the actual standards though. because it doesn't sound like it's a moral prudishness thing where they issue is the near-nudity - the issue is the objectification?

googled and am reading this right now: www.asa.org.uk/advice-online/offence-sexism.html

[Deleted]

I’m by far no expert in this topic. It very much seems like there may be a double-standard here. What strikes me is that she’s not even wearing underwear in the ad. I know there are a lot of underwear ads where the model isn’t wearing the underwear, but I can certainly understand and argument that not wearing the object being sold, and in fact being naked, could be considered objectifying.

[erbear]

There is so much to unpack here -- the sexism, the racism, the fetishizing of Black and brown women's bodies, the contrast of the white man's image being sexy, but in an appropriate way. Oof.

The tagline on her ad is "Calvins or nothing". It's on brand.

[wawa]

So...reading the info at the link I posted on the actual rules in question it seems like the fact that black and brown bodies are fetishized could be part of why they had dinged the ad. like, if this ad is leaning on the sexualization and objectification of black and brown women's bodies to sell underwear she's not actually wearing...that's an issue.
Whereas the other ad is just a person wearing the thing they're trying to sell, which isn't necessarily impermissible.

It's not that ads can't be sexy. it's that they can't trade on objectionable stereotypes and objectification. And people in underwear is a natural part of selling underwear. so somebody in the underwear...kinda hard to punish. someone not in the underwear, just one lil oopsie away from being totally naked...I can kinda see how it could be treated differently.

But all that said - this does still feel bullshitty to me because her ad doesn't even come close to the level of ick as the ones described in the link as examples. so not seeing how this rises to the level they describe.

[neverfstop]

This is an interesting history of CK ads. Gift www.nytimes.com/2024/01/20/magazine/jeremy-allen-white-calvin-klein.html?unlocked_article_code=1.PU0.x_cy.oINeoawbuhu6&smid=url-share

A phrase popped into my head as I watched: beefcake gravitas. It’s a phenomenon particular to fashion, with its penchant for exalting the superficial. Beefcake gravitas is an attempt to elevate the physical form — the muscle and meat so often associated with the boorish and unrefined, the meat-headed — in order to paper over the shame of being attracted to it.
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This is the reputation White’s ad exploits: a sleepy-eyed dirtbag radiating sex but also wrapped in prestige and highbrow critics’ praise.
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Calvin Klein has always trafficked in high and low — in classic all-American athleticism, shot through with an untethered primal lust.

[mrsukyankee]

Thought I'd share a recent ad ban, so you can see a bit more how our advertising oversight works (sometimes I think it's overkill, sometimes I think it's a good thing).


www.lbc.co.uk/news/h-and-m-fashion-brand-backlash-ad-schoolgirls-pinafores-accused-sexualising/?fbclid=IwAR1sON6YqR05wYgnYNIPAObZvdeWUQ3i3V3zosK5A5kwKTUxajkXPC-RBRw

H&M pulls school uniform ad as retailer is accused of ‘sexualising’ young girls with slogan ‘make those heads turn’

[wawa]

Jan 22, 2024 5:39:23 GMT -5 mrsukyankee said:

Thought I'd share a recent ad ban, so you can see a bit more how our advertising oversight works (sometimes I think it's overkill, sometimes I think it's a good thing).


www.lbc.co.uk/news/h-and-m-fashion-brand-backlash-ad-schoolgirls-pinafores-accused-sexualising/?fbclid=IwAR1sON6YqR05wYgnYNIPAObZvdeWUQ3i3V3zosK5A5kwKTUxajkXPC-RBRw

H&M pulls school uniform ad as retailer is accused of ‘sexualising’ young girls with slogan ‘make those heads turn’

huh. I don't see the sexualization there at all. Do others?

So really the surprise here is that the jeremy allen white ad wasn't banned, not that twigs was?

[mrsukyankee]

Jan 22, 2024 9:21:24 GMT -5 wawa said:

Jan 22, 2024 5:39:23 GMT -5 mrsukyankee said:

Thought I'd share a recent ad ban, so you can see a bit more how our advertising oversight works (sometimes I think it's overkill, sometimes I think it's a good thing).


www.lbc.co.uk/news/h-and-m-fashion-brand-backlash-ad-schoolgirls-pinafores-accused-sexualising/?fbclid=IwAR1sON6YqR05wYgnYNIPAObZvdeWUQ3i3V3zosK5A5kwKTUxajkXPC-RBRw

H&M pulls school uniform ad as retailer is accused of ‘sexualising’ young girls with slogan ‘make those heads turn’

huh. I don't see the sexualization there at all. Do others?

So really the surprise here is that the jeremy allen white ad wasn't banned, not that twigs was?

I guess the idea is that saying that the school outfits are about looking pretty (turn those heads) is enough here. (in other words, school uniforms are meant to be about just being a uniform and not about attractiveness?)