It's a single serve coffee maker, like the Keurig, but instead of capsule pods the coffee comes in flat disks. You slide the disk in the machine, it punches holes in the disk, forces water through the holes and brews the espresso that way. It doesn't make drip coffee, but actual espresso shots.
I think the logo was red and square. I thought it was illy, but I can seem to find it in their site.