It is a shade adjusting formula. For whatever reason, when I tested it in store on my hand, it turned hot pink. But with the tube I purchased, it is super light pink on my lips (and swatched on my hand). I kinda forgot I own this til you posted :-p It isn't something I reach for much anymore. I have weird sensitive lips, and it dries mine out a little. I prefer Fresh Sugar Rose for a similar effect.
haha. Given our track record of having completely opposite product preferences, you may love this It's got a balm texture. It has less slip than Fresh.
I know that mfluder really likes it (or she used to; she may have moved on to other products now). I really liked it apart from the fact that it dried out my lips.
I really like this - it does come off as more pink (but depends on your own lips frankly). The texture is like a balm (I find fresh's products feel like they sit on top of my lips, I don't have this feeling with this one).
My only con - I go through it really fast. For a nearly $30 product I feel like it should last longer. So I don't pull it out as much - right now I'm favoring jouer's lip enhancer and clark's botanicals ultra rich lip tint for daily color.
Thanks Fluder....I read a lot of reviews abut how quickly others go through it too...as it is, my favorite balm only lasts a month at a time, but for $3 I don't complain
Glad I'm not the only one - its easy to apply and feels great, but yeah, If I use it constantly I can go through it in a month easy.
And this is from a girl who pretty much never finishes anything. No pretty much. I don't.