secret wage gap ad

[LoveTrains]

Oh man. I was watching Below Deck (its my guilty pleasure!) and just saw a shortened version of this commercial. It has a woman doing some practice phrases in a bathroom and then the screen says "Go in there, and do your part to close the wage gap." with a voiceover saying "Secret, stress tested for women."

What in fresh hell?! Anyone else seen this? I completely agree with this article that it missed the mark. I found it incredibly offensive. 


thinkprogress.org/secret-deodorant-tried-and-failed-to-explain-the-wage-gap-d07f5c39e01d#.jzzxd6s1h

[underwaterrhymes]

We actually talked about this ad several months ago and the general consensus was that it was a good one.

pandce.proboards.com/thread/527121/secret-commercial-wage-gap

I mean, I see the points this article makes, but I still like the commercial.

[karinothing]

I think we talked about this add before and folks really liked it. I thought the woman was just building up courage to ask for a raise and the older woman was giving her encouragment not forcing her to do something before she was ready


And maybe it is not women's fault thata wage gap exists but women are hesitant to ask for raises more so than men are and it is our duty to overcome that fear right?

[jln]

We did talk about it a while ago and most of CEP seemed for it. I find it encourages women, esp young women, to find their voice and get what they want. To not be afraid to speak up to a male boss and to be treated equally .

[LoveTrains]

Interesting, I missed the conversation but the shortened version was not good IMO.

[LoveTrains]

In the shortened version there is no other woman. It's the young woman only.

[Kristinmo]

Sept 17, 2016 13:41:13 GMT -5 LoveTrains said:

In the shortened version there is no other woman. It's the young woman only.

I just saw the new version this week. It isn't as good without the older woman.

[WOUNDTIGHT]

It's the "do your part" that is, in my mind, offensive. I like the overall message.

[cville]

Eh. I'm not bothered by this. It says "do your part" not "solve the whole damn problem yourself" since we know that's impossible.

[LoveTrains]

Sept 17, 2016 15:13:56 GMT -5 cville said:

Eh. I'm not bothered by this. It says "do your part" not "solve the whole damn problem yourself" since we know that's impossible.

But that's the thing - even when women ask for raises, studies show that they are less likely to get them. It's a false narrative that if women would just negotiate more or ask for raises that the wage gap would be eliminated. 

www.nytimes.com/2016/09/07/business/research-suggests-women-are-asking-for-raises-but-men-get-them-more.html?_r=0 (and I'm pretty sure that this article was posted when it came out on the 6th and there was a discussion).